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The Important Factor Of Leader'S Success: Decision Making Ability

2013/12/17 21:24:00 31

Shop No. 1 Jingdong Mall Company Decision-Making Power

risky but not bold decision /strong /strong > < >
 many companies in the pioneering stage rely on the business sensitivity and execution power of the founders to promote the development of enterprises. The premise for making effective decisions is that leaders can extract core elements from complex information and form a unique insight. Chen Xueping, vice president of Greater China (Hay Hay), summed up the process as three stages: 3I: informatio (n information), insight (Insight), implication (application), 3I. Chen Xueping said: "for leaders, attention and collection of information should become a habit. But information is open to everyone. How can we judge what the essence is from the information we get, that is, the ability of "foresight". It is not enough to have different views from others, and it can also be used for the company, that is, "application" to see whether these insights can help to increase the company's business, bring new value to customers and enhance core competitiveness. 
 even if the so-called "super soldier" < a href= "//www.sjfzxm.com/news/index_c.asp" > Jingdong mall < /a > founder Liu Qiangdong also said: "I like adventure, but not blind adventures, steering wheel in my hands." In 2004, Jingdong's online stores and offline stores were doing it, and the chain stores accounted for 90% of the company's sales and 95% of its profits, accounting for only 5% of the online sales. But Liu Qiangdong took the risk of change, decided to close the store, Jingdong completely spanformed into e-commerce. This decision is not breathless, but there are still data to support this decision. Jingdong's backstage data show that the monthly growth curve of Jingdong e-commerce annual sales is very "shocking": Although the online business almost does not make money, but the monthly load growth rate of orders reached 26%, that is, the annual growth of 16 times. Later, the development of Jingdong mall proved the correctness of Liu Qiangdong's bold decision. The closure of 12 chain stores took about half a year. By the end of 2005, Jingdong's online revenue was 30 million, an increase of 200% over 2004. Jingdong self built logistics distribution team, also caused great stir in the industry at that time. The decision of < a href= "//www.sjfzxm.com/news/index_f.asp > > Liu Qiangdong < /a > is also made on the basis of analyzing the annual data of Jingdong. If we did not build our own logistics team, 70% of the orders would be "running away" because of the limitation of logistics at the time when Jingdong sales increased. It is often said that there is only a thin line between firmness and recklessness, and that spanforming the latter into the former is the judgement of foresight. 
 loss of collective decision-making efficiency 
 in the evaluation of leaders' abilities, the behavior styles are divided into four categories according to the dimensions of work orientation, interpersonal orientation and action speed. (Figure), in the work oriented quadrant, they are divided into rapid decision making (CT) and rational decision making (CH). Wang Shaohui, deputy general manager of China's regional human capital consulting, pointed out that people who are generally quick decision makers are valuable when facing major crisis events, and rational decision makers need to analyze, demonstrate and control risks, making decisions slower. If the characteristics of these two groups can be combined, it is more efficient for decision-making itself. However, Chen Xueping believes that with the development of enterprises, the business environment is becoming more and more complex. It is not enough for leaders to make effective decisions. It is not enough to rely solely on one person's strength. Collective judgment and decision making can help everyone to reach a better understanding and facilitate implementation, so as to enhance the strategic thinking of the whole team and thus have greater value. {page_break} 
, but Yu Gang href= http://fz.sjfzxm.com/ "1 shop" /a "chairman of the board of directors once wrote the view that" decision making speed is more important than quality "." a " In his view, the Internet era, the product update frequently, the market is changing, if the need for a large number of analysis and discussion to get the best decision, in the implementation of decision-making, the opportunity is no longer, the situation, high quality decision-making is meaningless. So, is decision making speed and quality (effectiveness) really impossible? /p
 Chen Xueping said: "most people think that collective decision making is slower than single decision making, because it is not possible to discuss" a href= "http://pop.sjfzxm.com/popimg/fz/index.aspx" > decision "/a". In fact, collective leadership does not contradict effectiveness with speed. Some collective decisions are very effective and fast. And some quick decisions may not be effective. They may be reckless. If we want to grasp business opportunities and make quick decisions, we must first grasp business opportunities at any time and place, so that decision-makers can form a daily habit of identifying and refining information. They can not only grasp business opportunities, but also predict the market; secondly, through collective decisions, we can exercise the overall view, vision and strategic thinking of members, and create team leadership as a whole, such as HUAWEI's implementation of CEO system; third, rigorous decision-making processes can improve efficiency, such as the theme of discussions, resolutions under different topics; finally, the resolution should set the responsible person, so that the outcome of discussions can be landed, so that decision-making and execution can be carried out one step at the same time, and the deviation or dislocation caused by executive people who do not fully understand the decision can be avoided. 
 governance structure guarantee decision-making power /p >
 enterprises usually make decisions by a leader when they are young, but with the expansion of scale and the perfection of the system, especially after the introduction of venture capital or listing, enterprise decision is not a founder or a leader. At this time, the importance of governance structure is highlighted. 
 > the chairman of the Wantong Group < a href= "//www.sjfzxm.com/news/index_x.asp" > Feng Lun < /a > has said that the most important thing in decision-making is to manage the structure and communicate well. The governance structure stipulates the status of policy makers and supervisors, and has a system guarantee for enterprise decision making. Take Jingdong, starting from today's capital of the first round of stock subscription, Liu Qiangdong agreed in the contract: "I always have a majority of seats on the board. I have the confidence to lead the company forward. I do not believe which investor can replace me to make the company better. I want to control the board. " This laid the foundation for Liu Qiangdong's future strategic decision making without restrictions and restrictions on capital. Investors opposed the expansion of category, Liu Qiangdong expanded, investors opposed self built logistics, Jingdong was built. Therefore, it is very important for entrepreneurs to stipulate decision-making power through contracts.