It Is Important For Chinese Enterprises To Enter The International Market And Become Familiar With International Rules.

　 U.S.A enterprise Why are we keen on patent litigation?

Why are US companies keen on patent litigation? Because this is a low cost and efficient method of abnormal competition. First of all, for American enterprises, litigation costs are not high, and they are more familiar with American laws and regulations, which is a great advantage. Even if the lawsuit fails, it can basically achieve the goal, because the litigation process is often very long, and it is likely to drag down foreign enterprises. Of course, if the lawsuit is successful, we can take the opportunity to completely drive foreign enterprises out of the US market.

According to the business school, China has become the biggest victim of the US "337" survey. In recent years, the lawsuit between China and American enterprises in ITC litigation has been exposed frequently. In the cases that have been decided, the rate of losing the Chinese enterprises is even 60%, far higher than the world average of 26%. For this reason, the use of the "337" survey to suppress Chinese manufacturers has become a consistent tactic of American manufacturers, and even some overseas giants have defeated their rivals through legal means, and have sought to buy at a low price. At the same time, many Chinese companies tend to compromise and compromise on high litigation costs and litigation risks.

China's victory against treasure infringement enterprise Counterattack

Chinese enterprises are not willing to be suppressed. In addition to HUAWEI and ZTE's success in the "337" survey in September, the latest version of TouchPal (touching treasure) input method, which was ITC's latest judgment, did not infringe on the patent rights alleged by Nuance company at the end of October, and Nuance company withdrew. This means that toubao technology has become the first Chinese software company to win the "337" survey. Obviously, in the face of patent litigation of American enterprises, Chinese enterprises have taken up legal weapons to fight back, and no longer choose to let others manipulate themselves.

Why is Nuance going to take advantage of treasure? As the leader of the global voice technology and mobile phone input method industry, Nuance's popularity is far superior to that of touch technology. Nuance is not only a voice technology provider of Siri, but also has input methods such as T9, Swype, Qix and so on. Under the name of more than 1000 patents, it is the largest provider of input methods in the world. As a small business enterprise in China, toubao technology has become a black horse in more than 100 countries in a few short years, which has hundreds of millions of users in the more than 100 countries, and occupies 20% market share of the input method of mobile phone. Therefore, Nuance will be in the second place of the touch technology. After the failure to buy the technology, it will hurt the killer and initiate a patent lawsuit.

The "business school" found that the current touch has been owned by ZTE, Samsung, HUAWEI, HTC, SONY and other customers in China, and the number assistant that touches the domestic users has already had tens of millions of users. All these fear Nuance, so it will be checked by patent litigation. But Nuance did not think that touching the treasure not only failed to comply, but rather tit for tat, and eventually won a patent lawsuit, Nuance hopes completely failed.

　　 China It is inevitable that enterprises will encounter pressure from giants.

Whether it's a bigger HUAWEI, ZTE or a little touch technology, it can be seen that if Chinese enterprises want to enter the overseas market, they will encounter big attacks. The reason is simple. Not everyone welcomes foreign products to earn money from their own people.

The strategy of the giants is simple: you can't play in the market. Let's see it in court. This may be more suitable for the "capitalist" in our minds.

Through several cases mentioned above, the business school has found that, in order to successfully enter the international market, besides having solid technical reserves, excellent products and services, it is more important to familiarise itself with the rules of the international market, especially to master some "special" games, so that when faced with some tricky issues such as property rights litigation, we can do well.