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Annual Meeting Reduces Qingdao Performance Service Rental Shop Aiming At Customization

2014/1/12 14:06:00 62

the eve of new year's day and half a month before the Spring Festival are all the peak seasons for the performance of the clothing rental industry. Some shops can only complete the 1/3 of the annual clothing rental amount in just one or two months.

But recently, reporters learned that with the introduction of a series of prohibitions, such as the "four winds" and "strict conservation" and "opposing the waste", the clothing rental industry in 2013 was quite obvious.

Some large rental stores owner said that as of now, the rental volume in 2013 compared with the same period last year at least 40%.

< a > href= > //www.sjfzxm.com/news/index_q.asp > > /a > decrease, clothing rentals cold, /strong > /p >

January 5th morning, the reporter came to the Qingdao Golden Peacock clothing rental company in Huang Tai Road, Shibei District, because it was the weekend, and there were customers coming and going from time to time.

"When I take a break, my colleagues and I will choose the costume in advance. After ten days, the company will hold an annual meeting before the new year. We need to choose clothes and rent it."

Gu Ping, who worked for a large foreign trade company in Shinan District, told reporters that she had rented clothes last year, but she could feel that her predecessors were not as old as they used to be.

"It may be related to the ban issued by the state. I have friends who work in the bank telling me that the annual meeting is cancelled this year, so there is less rent for clothes."

for this situation, Wu Xiaomei, general manager of Qingdao Golden Peacock garment rental company, has the same feeling.

She told reporters that under the influence of the environment, the rental of performance clothes from the end of last year to the beginning of this year is not as popular as in previous years, and the number of rents has decreased to a certain extent.

"As far as our shop is concerned, the total number of rents is about 15% decline."

Wu Xiaomei said, this is mainly because some units take into account the scale of the reduction, the number of rented clothes is down, and individual units do not directly hold annual meetings, which has an impact on the clothing rental market.

and according to Zhu manager of the three garden stage costumes studio in Shibei District, the clothing rental market has changed greatly since last year. According to the rough calculation, the number of clothing rental in his store in 2013 dropped by 40%.

"Judging from the proportion of annual consumption, clothing rentals are not very high," he said. "What's more, stage rentals, food and beverage, prizes, and so on, but as part of the annual meeting, our industry is inevitably affected."

private enterprises and private enterprises become consumption main force

In the interview with reporters, P learned that in the past year, the main consumption main body of the "a href=" //www.sjfzxm.com/news/index_f.asp "clothing > /a" rental market is some large enterprises and institutions, such as government agencies, banks and other large state-owned enterprises.

However, the situation has changed with the strict control of the three consumption, the strict "four winds" and the austerity and waste regulation.

"Nowadays, the state controls public spending more strictly, and a lot of injunctions have been issued.

In particular, some units in the background of the "Guo" brand, such as banks, are much more cautious at the annual meeting. Therefore, as the downstream derivative industry chain, our clothing leasing business has been affected.

Zhu, manager of the three garden stage costumes studio in Shibei District.

Wu Xiaomei, general manager of the Qingdao Golden Peacock clothing rental company, told reporters that since last Christmas, the proportion of private rental enterprises and private enterprises has increased significantly in P.

"In previous years, most of the major customers were large enterprises and institutions, and the number of rents was basically fixed every year. But from the statistics of last 1 months of last year, our rental volume decreased significantly.

In my communication with some units, I understand that the reason is mainly the prohibition, and the units must comply with the implementation, especially in the implementation of strict regulations against waste.

Wu Xiaomei said that nowadays most of the rented clothes are private enterprises and private enterprises which are not bound by prohibition, and then there are associations in schools.

some shops "aim at" clothing customization .

> a href= "//www.sjfzxm.com/news/index_f.asp" > clothing rentals > /a > business is affected. Will the store change to cope with the new market situation? In January 5th, the reporter learned that, with the reduction of the number and scale of the annual meeting, and after the loss of some large customers, some clothing rental shops began to choose "two legs" to walk, aiming at the field of costume customization.

"to be practical and realistic, the market of performance costumes is quite large, because performance is part of culture. Even without the annual meeting, there is still demand for daily performances."

Wu Xiaomei, general manager of Qingdao Golden Peacock clothing rental company, said that it was based on such a consideration that she looked at the market of costume customization, and from the 2013 custom situation, it still made up for the loss of rental share to a certain extent.

"Last year, we have received many large orders, some of which are required to produce hundreds of sets of costumes, with orders amounting to more than ten million yuan."

Wu Xiaomei said that most of these custom-made clothing units have their own performance teams, so they have higher requirements for clothes.

With the emphasis on the culture of the grass-roots community, community cultural activities will become more and more abundant, so it is natural to prepare some performing costumes, and custom can save the trouble of leasing.

For example, schools, especially primary and secondary schools, organize theatrical performances as part of the overall development of children's moral, intellectual and physical development.