The Sports Clothing Brand Pathfinder Will Hold The Green Field Network.

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< p > Sports < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > brand Pathfinder said on the investor relations interactive platform on Monday, the company's investment subsidiary has recently held the Beijing green field horizon information technology Co., Ltd. through the way of equity assignee and capital increase, and will build a one-stop outdoor travel integrated service platform based on the green field network. According to preliminary estimates, the platform in the first three years (2014 -2016 year) of the platform will achieve overall breakeven.

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< p > the company said that the Pathfinder build a one-stop outdoor travel integrated service platform based on the green field network. The green field network continues to operate as an independent operator and extends horizontally and longitudinally on the basis of its existing business, and builds global oriented outdoor sports and in-depth experiential travel integrated service platform.

After the platform is completed, it will provide users with one-stop comprehensive services such as outdoor travel information acquisition and sharing, outdoor travel route planning, product recommendation, itinerary service, outdoor skills training, outdoor activities evaluation, outdoor community communication and financial services.

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< p > at the same time, the platform will take the outdoor experience of consumers as an objective, cross sell and business synergy in online, offline channels and outdoor Commodity services, and integrate and optimize resources quickly through the upgrading and upgrading of flagship stores, customized green field outdoor equipment, and the sharing and sharing of members' traffic. It will continuously enhance the viscosity of consumers and create a one-stop outdoor service integrated platform for information acquisition, line planning, product purchase, pportation planning, accommodation and catering, information sharing, entertainment and shopping.

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< p > an analyst pointed out in the research report that the company pformed from "product provider" to "professional outdoor service provider", through the "service platform" to meet the outdoor special group hobby exchange and sharing, get service income and a large number of highly viscous outdoor social groups, on this basis, combined with the "product platform", accurately recommend professional products, and facilitate online pactions.

And the platform is open to all a href= "//www.sjfzxm.com/" > brand /a. If the service platform gets high traffic, many outdoor products will be willing to sell on the product platform, and Pathfinder will share the whole outdoor industry growth feast.

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According to the introduction of P, the green field network was established in 1998. It has accumulated over 15 years of history and has been commercialized for more than 10 years. It is the first and largest outdoor travel network platform in China.

Greenfield uses the business model of "outdoor Taobao" to provide a one-stop event publishing, registration and travel service for outdoor travel businesses, tour managers and travel users. Currently, there are about 3000000 registered users. In 2013, more than 400 thousand outdoor activities participated in the green field network, and have formed a strong reputation and influence.

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< p > the above investment matters are responsible for Tianjin's new starting point Cci Capital Ltd, a wholly-owned investment subsidiary of the company. The company is an integrated investment platform for explorer's core resources in outdoor related fields.

Tao Xu, the company's representative card, told the great wisdom news agency that the merger targets include the outdoor portal platform, the characteristic travel service providers and the "a href=" //www.sjfzxm.com/ "clothing enterprise" /a, which is complementary to the Pathfinder. It takes the strategic investment as the main factor and pays attention to the long-term integration income.

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