40% Brands Think Wechat Electric Business Will Subvert The Existing E-Commerce Platform.

January 17th, for E-commerce brand Business conducted a questionnaire survey on the situation of WeChat electricity supplier. According to the survey, 41.5% of the surveyed brands believe that WeChat electric business will subvert existing electronic business platforms such as Tmall and Jingdong in the future, 3.07% of them think it has been subverted, and another 55.3% think it will not be subverted.

On the judgement of the WeChat dividend period, it is believed that the bonus period of WeChat's electricity supplier will continue for one to two years, accounting for most of the survey, reaching 44.6%. However, 10.7% of respondents believe that the bonus of WeChat will disappear in half a year.

Therefore, 80% of respondents said that if WeChat is now open to all brands, Micro shopping "Service", their brands will choose to join immediately.

In the survey of which brands are more suitable to do business through WeChat, the respondents considered that the proportion of local traditional "big cards" and "emerging online brands" were even better, which were 35.3% and 32.3% respectively. Only 7.69% of respondents believed that international brand There is more opportunity for WeChat to do business.

For the expansion of the brand in the mobile terminal, most respondents prefer a multi-channel layout, the proportion of which is 44.6%, and the proportion of WeChat tends to be 30.7%, and Taobao wireless (including micro detection) accounts for 13.8%, and the tendency of independent APP accounts for 7.69%. No one voted for them.