Supermarket Water Test O2O: How To Attract Customers Is The Key.

< p > < strong > Yonghui micro shop Fuzhou test water < /strong > /p >

< p > it is understood that "Yonghui micro shop" can give priority to mobile terminals APP < a href= "//www.sjfzxm.com/business/" > online ordering "/a", payment and delivery of goods under the supermarket store line, customers can browse all the goods in the supermarket at the mobile terminal, and can also deliver the goods to the door after payment is completed.

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< p > "Yonghui micro shop takes the lead in Fuzhou area on-line trial run."

Recently, Weng Haihui, vice president of Yonghui supermarket, told reporters that the first batch of online products, including vegetables and fruits, and more than 500 kinds.

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< p > when the other stores in the country are on the line, "Weng Haihui," said that after the trial run, the a href= "//www.sjfzxm.com/business/" > upgrade > /a > will be promoted at the right time for Yonghui national stores.

According to Yonghui supermarket planning, this year will also launch special shopping experience for WeChat and computer terminals. In the next 3 years, Yonghui supermarket electricity business is expected to account for 5% of total revenue.

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< p > < strong > supermarket enterprises gather "electric shock" < /strong > /p >

< p > according to the statistics released by the Ministry of Commerce, the number of online shopping grew rapidly in 2013. In the 3000 key retail enterprises monitored by the Ministry of Commerce, online shopping sales increased by 31.9%, and the growth rates were 21.6, 23.6 and 24.4 percentage points higher than that of department stores, supermarkets and professional stores respectively.

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Under the impact of online shopping, O2O has become the focus of traditional retail enterprises such as Yonghui and so on. < p >

At the end of May last year, retail giant WAL-MART announced that it had introduced fresh frozen storage in the online store of Sam members in Shenzhen and Guangzhou.

"When Chongqing market will be copied, there is no timetable."

Chongqing WAL-MART said.

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< p > "at present, most of Metro focuses on business type < a href=" //www.sjfzxm.com/business/ > professional customer < /a >, but also realizes the importance of electric business development. "

An insider from Metro told reporters that in the future Metro will combine the entity business to study the complementary or unified operation of products under the line.

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< p > Bu Mei lotus was earlier launched in early 2012 to cooperate with community 001 online supermarket to launch online supermarket shopping platform, but it only involves Chaoyang Road store in Chaoyang District, Beijing.

"At present, the official website of Bu bee lotus is upgrading, and it is not easy to disclose whether the O2O mode will be tested."

People of lotus flowers said.

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< p > according to the statistics of Orient Securities, in 2013, a total of 22 large and medium scale entity retailers entered into online sales, and more than 80 large and medium-sized retail chains were involved in the business.

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< p > strong > depth: make full use of brand effect < /strong > /p >

< p > supermarket to test water O2O, the problem must be solved is to attract customers.

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< p > the Chongqing Retailers Association analyzed the interview with reporters. "< a href=" //www.sjfzxm.com/business/ > traditional retail enterprise < /a > advantage online, you can use the entity store as an experiential shop to promote the business of electric business with its huge traffic volume.

The source said, in fact, most of the retailers in the US retail industry have the background of physical retail.

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< p > however, according to the latest data released by China chain operation association, in 2012, despite the fact that 62 of the top 100 chain enterprises were developing online retail business, only 9 of them sold over 100 million yuan, while the traditional retail business road is still in the exploratory stage.

Chongqing Retailers Association suggests that online shopping websites of traditional retailers should make full use of the brand effect of physical stores.

At the same time, we can try to solve the problem of "last mile" by combining own logistics and third party logistics.

In addition, it can cooperate with the a href= "//www.sjfzxm.com/business/" > quality partner /a, and have enough confidence, patience and financial strength to continuously upgrade the platform and attract customers.

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