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Scotland Fashion Clothes Are Very Popular Among Chinese People.

2014/2/7 11:12:00 39

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According to the British report, the UK customs and taxation administration expects Scotland to China. Spin Exports will reach a record high, and exports to nearly 9 million 700 thousand pounds from January 2013 to September will exceed the total export volume in 2012. Today, Scotland's textile exports to China have increased by more than 1.5 times compared with that of 10 years ago.


When Scotland commemorating the poet Robert Burns, they put on their Tartan. clothing They may be surprised to find that others are doing the same thing. Chinese shoppers with a keen sense of fashion and smell are buying more traditional clothing from Scotland than from the past - from tweed suit to golf pants.


Tweed clothing manufacturers on Harris Island, off the west coast of Scotland, say that Chinese seem to be keen on dressing up with costumes of the region's history.


Harris, director of the British tweed manufacturing plant and Brian Wilson, the British government's business ambassador, said: "it has a long history, British identity and excellent quality. Together, these three points can make a big profit in China.


About 90% of the handmade tweed produced in Outer Hebrides is from the Harris tweed manufacturing factory on herbritian Island, which is about to close with the first Chinese fashion customer. The factory has now sold the Tweed upholstery products to Chinese customers by supplying it to the Thai furniture company, the British furniture manufacturer. The company has shipped its first batch of products to China this month.


Johnston, a woolen cashmere garment manufacturer in the northern city of Elgin last year, was with China in Scotland. Exit A cargo worth 200 thousand pounds. Ian Pride, head of the company's export sales, said: "what the Chinese love is the history and traditions of some companies. Johnston's company has a history of 215 years. The Chinese value this. The company recently appointed agents in Beijing and Shanghai to get more business.


However, for manufacturers with low seniority, the challenge is to establish brand when facing the competition of counterfeit goods in China. Fashion in Glasgow Designer When Rebecca Torres visited Beijing in March last year, he found that shoppers were "fascinated by Scotland skirts and flannel trousers". But she also found that the names of some Chinese manufacturers, which sound very characteristic of Scotland, are very surprising.


To ensure that clothes can be authentic, one way that Chinese fashion professionals adopt is to go to the place of origin. Ruby, head of innovation department at Huntsman, Saville street, found that Asian customers who visited the London store were specially bought for the tweed suit. He said, "some people want to buy at the place of origin. They want to know how these clothes are woven and made. They are very curious.

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