23 Shopping Malls In Suzhou Were Caught Up In The "Peak Season" For 7 Days And 700 Million.
< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201402/10/20140210102135_sj.JPG "/" < > > "
< p > the 7 day long holiday of the Spring Festival has always been the most popular consumption in the business field, < a href= "http://sjfzxm.com/news/index_p.asp" > peak season < /a >.
On the one hand, year-end bonus and lucky money provide "ammunition" for everyone's shopping. On the other hand, various promotional activities in the market are discounted and attractive.
Statistics show that from January 31st to February 6th, 23 key business enterprises monitored by the Municipal Bureau of Commerce realized 706 million yuan of retail sales of social consumer goods, an increase of 10.2% over the same period last year.
Look at the products that are selling well: starting up is a pair of costumes, the price increase is less than a href= "http://sjfzxm.com/news/index_p.asp" > gold and silver ornaments < /a >, the biggest discount household appliances all year round, no matter the mainstream of the Spring Festival consumption this year: affordable first.
< /p >
< p > < strong > characteristics < /strong > < /p >.
< p > < strong > winter dress spring dress neat > /strong > < /p >
< p > < strong > men and the elderly, women and young people pursue a href= "http://sjfzxm.com/news/index_p.asp" > Fashion > /a > /strong > /p >
< p > "during the whole Spring Festival holiday, our costumes are the most popular."
Qianqian, a planner at the people's market, told reporters.
During the Spring Festival holiday, the temperature of the first three climbs climbed, and the temperature dropped suddenly after four days. The warm clothing and spring new styles in winter were very popular, accounting for nearly 4 of the sales in the shopping mall.
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< p > according to the statistics of Suzhou one hundred, sales volume was basically the same as that of the first half of last year, and women's clothing, cashmere wool and underwear increased by more than 10%.
Although winter clothes and spring clothes are in the same cabinet, they are still selling winter clothes because of the benefits.
Many elderly people deliberately spend their holidays with their children. A thick cotton padded jacket is called 30 percent off before the festival, and 60 percent off after the festival.
In one hundred of women's shoes, spring shoes are also sold, but they still sell best for winter shoes.
From the first day of the day, young people buy spring clothes, and middle-aged and old people plan to buy winter clothes.
< /p >
< p > besides, men's wear is also better than winter clothes in spring clothes.
Sales of feather clothing were significantly reduced, more than half.
< /p >
< p >, on the contrary, it is girls' dress (suitable for women around 25 years old), and the new spring dress is obviously selling well, and sales account for 60%.
< /p >
< p > < strong > characteristics < /strong > < /p >.
< p > < strong > gold and silver price increase > /strong > /p >
< p > < strong > peak season + low gold price = big sale < < a href= > http://sjfzxm.com/news/index_p.asp > > MA < /a > the theme jewelry is favored. < /strong > /p >
< p > although the price of gold has been continuously lowered in the near future, the "money road" is uncertain, but the spring festival itself is the peak period of gold purchase. The tradition of the people is to "gold" flash over the new year, so the sale of gold and silver jewelry presents a characteristic of increasing price.
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A few days before the Spring Festival holiday, the gold of the "old temple" brand of the people's shopping mall launched a high price of 277 yuan / gram during the Spring Festival. The new Suzhou department store's "Ming" brand gold of Jingde road introduced a super low price of 268 yuan / gram, which made some customers who had rigid demands such as wedding gifts and gifts to buy more forthright, and some customers who had worn and collected their purchases were more cheerful than ever before.
Reporters in Jingde road new Suzhou department store "golden history" special hall to see, some horse year gold bars and commemorative medals are also quite a market.
Especially the gold and silver ornaments with the theme of "horse" are popular.
Linglong lovely, lifelike pony pendant, gold and silver locks and so on become gold and silver jewelry consumption hot spot.
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< p > from the sales data, the sales volume of gold products in the people's market is up to about 1000000. The first department store this year is a mosaic of ornaments, especially diamonds, which have increased several times over the previous year.
< /p >
< p > < strong > characteristics < /strong > < /p >.
< p > < strong > digital household appliances evergreen < /strong > /p >
< p > < strong > lucky money, the year end bonus of digital products is just for household appliances < /strong > /p >
< p > what commodity is the "a href=" http://sjfzxm.com/news/index_p.asp "evergreen tree < /a" in the Spring Festival market, which undoubtedly belongs to the category of digital household appliances.
< /p >
During the holiday season, most of the manufacturers launched new home appliances and new spring super low prices, coupled with promotional activities such as shopping malls, total sales and raffle sales. The price of household appliances dropped to the end, which was quite tempting P.
At the moment, many people have the year-end bonus in hand, which is an opportunity to buy appliances.
Data show that the sales of household appliances in Suzhou people's shopping mall from January to early June reached 17 million 920 thousand yuan, an increase of 66% over the same period last year.
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< p > in addition, the students took the lucky money on the ride and pushed the new products at the beginning of the digital market.
According to the person in charge of the home appliance Plaza of the people's Mall, the number of mobile phones and learning digital sales is amazing.
For primary and secondary school students, point readers, story machines and tablet computers are very attractive.
For high school students and college students, high-end notebook computers and mobile phones with strong functions are their focus. Computer sales increased by 10% over the same period last year.
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