Clothing Industry "Smart" Gold Seven Wolves And Other Private Enterprises In Quanzhou Change

< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201402/11/20140211092508_sj.JPG "/" < > > "
< p > with the increasing pressure of raw materials, labor, tariffs, trade barriers and other kinds of pressure, Quanzhou private enterprises realize that the historical stage of succeeds in relying solely on inputs and products is gone forever. To enhance competitiveness, we must transform products from selling products to selling designs, selling culture and selling services, and promoting the service of manufacturing industry. A large number of private enterprises such as "a href=" http://sjfzxm.com/news/index_s.asp "/a", "Fu Cheng", "odd", "heritage" and "Feng Feng Machinery" have taken the lead in trying to lead the transformation of business mode. < /p >
< p > < strong > from selling products to selling designs < /strong > < /p >
< p > January 9, 2014, the "a href=" http://sjfzxm.com/news/index_s.asp "clothing brand < /a" from Quanzhou was officially opened on the main board of the Hongkong stock exchange and became the first "fast fashion" brand listed on the Hong Kong stock board. Since 2007, he has successfully transformed from traditional selling products to fast fashion selling leisure and selling life. < /p >
< p > > a href= "http://sjfzxm.com/news/index_s.asp" > "odd" /a "was founded in 1994, that is the golden age of Quanzhou's garment manufacturing industry. In 1997, the Asian financial turmoil struck Ding Hui, chairman of the board of directors, to recognize the importance of retail channels. Therefore, he resolutely abandoned the four years of clothing manufacturing foundation, integrated advantages of resources, and entered the field of fashion retailing. After the precipitation and continuous adjustment and innovation from 1997 to 2007, he gradually created a set of development models of his own. < /p >
In 2007, P established the business model of integration from commodity planning, design, production to sales, namely SPA mode (private brand clothing professional retailer), becoming the forerunner and typical representative of domestic SPA mode. < /p >
"P >, which has been the main business of the Quanzhou inheritance apparel, has also increased its transformation to its own brand and fast fashion in recent years." we used to be the biggest supplier of Sanford department store, and now we have begun to promote our own brand, and we will strive to build the brand of the fast fashion designer in the future. " Inheritance chairman Wang Yonggang said. < /p >
< p > < strong > from selling design to selling service < /strong > < /p >
Standing in front of the computer, the preset costume or modern fashion on the screen will be "worn" on you, and the style can be adjusted at any time. < p > Many people who have visited Shishi Oracle textile and clothing innovation and development cloud experience square have experienced this wonderful and magical scene. < /p >
< p > < a href= "http://sjfzxm.com/news/index_s.asp >" Fucheng "/a > (China) Co., Ltd. was the leading provider of sewing technology and service in China. But since 2000, it has gradually transformed into "integrated service providers". In particular, in 2012, Fucheng joined hands with the world's top 500 enterprises, the Oracle Corp, to jointly build the "Shishi textile and garment innovation and development cloud" project, and strive to build a regional cloud computing technology public service platform, to integrate the global textile and garment resources and elements, to provide information services, technical support and decision-making reference for the vast textile and garment enterprises, and become a real enterprise featuring "selling services". "At present, more than 100 spring companies, including seven wolves and CABBEEN, have joined the platform. It is estimated that three years after the completion of the project, there will be 500 small and medium-sized enterprises every year, and 2000 members will be produced in the world. The total sales volume will reach about 30000000000 yuan in five years, which will drive the output value of nearly 100 billion yuan industrial chain. A person in charge of the company pointed out. < /p >
< p > "the Internet and digital revolution are changing the pattern of the textile and garment industry. With the help of cloud computing technology, the clothing industry can acquire IT resources conveniently and simply, like water and electricity, and help traditional enterprises seize the opportunity of industrial upgrading." The person in charge said. < /p >
< p > < strong > manufacturing and service integration < /strong > < /p >
< p > in recent years, private enterprises in our city have promoted the "two pioneering work" and achieved new breakthroughs in independent innovation. Unlike traditional brands, these enterprises firmly grasp the two ends of "smile curve", such as product R & D and terminal marketing, to promote the service of manufacturing industry, so that enterprises can not only respond to the market quickly, but also reduce risks greatly, effectively solving the problem of "high cost and high inventory" in industry. < /p >
< p > the industry pointed out that the so-called service-oriented manufacturing industry is the transformation from the "production centered goods to the service centered" transformation of enterprises, changing the mode of processing, assembling and providing single products in the past, and designing and producing personalized, creative and fashionable products according to the individual needs of consumers, and selling products or services through culture and brand image. There are two meanings: first, the service of input, that is, reducing the proportion of manufacturing and manufacturing, and increasing the proportion of product design, brand maintenance and marketing investment; two, the service of business, that is, the proportion of service products in total output is bigger and bigger. Taking clothing as an example, foreign famous clothing companies not only provide basic clothing functions, but also have style matching, follow-up maintenance, personalized design, distribution and brand added value. < /p >
< p > in this respect, the enterprises of < a href= "http:// inheritance" > Quanzhou < /a > are actively working and practicing. Brand enterprises can concentrate their advantages on style design, after-sale service, brand promotion and e-commerce, etc., so that enterprises can make wide industrial boundaries and bring the whole industrial cluster into full upgrading. < /p >