How Should Clothing Guide Shopping Effectively Approach Consumers?

< p > > a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > store in operation, customers are the source of business.

Sales staff of clothing stores should seize the psychology of customers, and close to customers with purpose will help to achieve sales.

According to the information sent by the body language of the customer, the way the salesperson approaches is: < /p >

< p > < strong > 1, exploratory conversation < /strong > < /p >

< p > topic can be general, and one or two attempts should be made to get a positive response.

If customers show positive body language signals, it is easy to talk to them and respond to them.

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< p > If salesperson's body language conveys negative signals, salesmen should act in a friendly way, but don't be too active, because it will make customers more stressed.

In any case, you should not point out the negative information of the customer. For example, "you look tired, you are not very well today or you are very sad today". This will make the customer still in the negative mood, or even worse, and the result will not be beneficial to sales.

It's best to try to make the customers feel better and guide their attention to the costumes so that they can look and feel good.

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P can start with appreciating or commenting on his clothes, or talking about the weather. It is always a safe starting topic, and the important thing is to stand at the same level with the customers.

We need to break the ice and close our customers.

For example, you can appreciate the costumes of customers and appreciate the style or color of the knitted sweater he wears, which will make him feel better and salesmen can follow up.

Next, you can recommend a jacket that suits him very well, or recommend a short skirt that can match his sweater perfectly.

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< p > it would be very helpful to start conversations with little things like knitwear.

If it rains outside, you can talk about the weather.

How fashionable and durable the new raincoat or umbrella is.

This is only a beginning topic, which can further understand what customers want to buy in stores.

Moreover, it will always attract customers' attention when it comes to what products are promoted.

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< p > < strong > 2, and other topics to be discussed < /strong > < /p >

< p > you can use the current popular information to talk about the characteristics of a clothing store or a direct store.

For example: < /p >

< p > "those short coats that have just arrived are popular in this season."

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< p > "the geometric printing pattern is very popular this year in design o" < /p >

< p > "wide skirt is more popular this year than last year."

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< p > it can be listed that those styles in the shop can highlight his style characteristics.

For example: < /p >

< p > "according to your warm skin and warm brown hair, these new green sweaters are very compatible with your personal tone."

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< p > "these new Jewel blue T-shirts have just arrived.

It will be very beautiful for you to match your white skin and dark hair. "

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< p > "these new short coats with waist detail design are more suitable for your curvilinear figure."

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< p > if the customer seems to be wandering, it shows that he needs guidance and needs to show him something new.

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< p > if the customer lacks sense of direction, the goal of the salesperson is to provide him with guidance, which will push sales forward.

Products must be recommended to customers through enthusiastic displays and presentations.

If the salesperson likes this a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > and feels excited, the customer will also be infected and excited.

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< p > < strong > 3, establishing a sense of trust with customers < /strong > /p >

< p > establish a preliminary mutual trust relationship with customers and identify people who can sell clothes to them.

Let potential customers know that you will help him in the way he likes.

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< p > (1) the principle of establishing trust should be paid attention to < /p >.

< p > pay attention to the reactions of customers and peers; < /p >

P recommends persuasion to customers; < /p >

< p > encourage customers to express their opinions; < /p >

< p > avoid multiple and repeated introduction (more than 2 persons); < /p >

< p > using declarative language and seeking truth from facts; < /p >

< p > giving customers more initiative; < /p >

< p > give individual attention to the characteristics of customers.

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< p > (2) establish a general method of trust < /p >.

< p > listening. 80u/c's time should be addressed by customers.

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< p > ask, sales object is asked, but should pay attention to the way of inquiry.

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< p > the principle of inquiry is to ask questions that are simple and easy to answer first; to ask the answer to the question of "yes", the answer that customers can answer -- try not to ask the question of whether or not to answer the same question; start asking questions from a small subject -- ask a binding question; if a customer shows no knowledge of the product, it doesn't matter, ask the question of "continuing", ask the customer's needs and desires directly.

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< p > always stand on the left side of the customer and watch him moderately. Keep the appropriate way of asking questions one by one to record.

Don't make a noise, don't interrupt, listen carefully.

After the customer has finished speaking, repeat to the other person.

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< p > trust comes from mutual love.

Customers like people like him or like people he wants to see.

When building trust, you should try to show similarities with customers.

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< p > skillfully use the three elements of < a href= "//www.sjfzxm.com/news/index_s.asp" > communication < /a >, in communication elements seven, keep consistent with.A.,.A. voice, B. voice and C. body language.

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In order to communicate well, P must be similar or resonate with each other in words, tones, tone and body language.

Word accounted for 7%, voice accounted for 38%, body language accounted for 55%.

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