2014, We Will Install "Creative Engine" For "Made In China".

< p > from the asset liability ratio as high as 200% to a ceramic enterprise with net assets of nearly 1 billion yuan, Guangdong EMI Ceramic Co., Ltd. won the "turnover" only in a few short years.

The secret of the analysis is that the enterprise has changed its original mode of imitation and manufacture, and has actively injected traditional Chinese culture and other traditional cultural elements into traditional ceramic products through creative design.

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< p > cultural creativity and design services are self-evident for the pformation and upgrading of < a href= "//www.sjfzxm.com/news/index_c.asp" > "made in China" < /a >.

However, for many years, the development of cultural creativity and design services and other related industries in China has always been in the "two skins" state. The slow progress of integration not only makes the development of cultural creativity and design services difficult, but also makes the added value of manufacturing industry difficult to upgrade.

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< p > the State Council recently issued several opinions on promoting the integration and development of cultural creativity and design services and related industries (hereinafter referred to as "opinions"), which will clearly promote the integration and development of cultural creativity and design services and related industries in an active and orderly way.

Experts said that the introduction of the opinion is conducive to the development of an innovative economy, the adjustment of economic structure and the pformation of development mode, and the acceleration of pformation from "made in China" to "created in China".

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< p > < strong > lack of creativity "world factory" < /strong > /p >

< p > the core of the manufacturing industry is design, and the inspiration comes from originality.

Due to the lack of creativity and design, "made in China" can only spin around in the low profit chain of the industry chain < /p >.

According to the data released by P, a market research company in the US, the total number of smart phone shipments in the world reached 1 billion in 2013.

According to estimates, at least 60% of these 1 billion phones are completed in our country.

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< p > but unfortunately, the "made in China" which has always maintained the dominant position in the mobile phone manufacturing sector has gained a marginal profit.

"People eat meat, we bite bones; people eat rice, we eat bran."

This is almost the real portrayal of the status of mobile phone manufacturing in the global business value chain. Even if there is a large production volume, it can not change the fate of "minor supporting role".

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< p > in many other fields, "made in China" is also facing a similar embarrassment.

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< p > > < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > industry prosperity index report. The monitoring results show that in the four quarter of 2013, the loss of the garment industry was 14.6%, and the total losses of the deficit companies amounted to 860 million yuan, up 8.8% over the same period last year.

Zhang Huaming, chairman of Zhejiang Ya Ying Garments Co. Ltd., regrets that people used to choose clothes in the past for more pursuit of use value. Now they are paying more and more attention to the cultural creativity behind clothing, which is the most scarce thing in China's clothing industry.

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< p > in China's proud machine tool industry, in the first 11 months of 2013, the profit margin of the gold cutting machine tool industry was only 0.65%.

Experts from the China Machine Tool Industry Association believe that such a profit margin level does not mean that there is a gap between domestic machine tools and foreign products in terms of technological innovation, but because domestic enterprises attach too much importance to manufacturing and functions, and lack the idea of integrating creativity and design services, resulting in a certain distance between products and customer needs.

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< p > "the core of the manufacturing industry is design, the inspiration of design comes from originality."

Peng Yi, executive director of the Cultural Industry Research Institute of Renmin University of China, said that because of the lack of creativity and design support, although manufacturing industry plays a pivotal role in China's national economy, "made in China" can only spin around in the low profit link of the industrial chain, and a big manufacturing country can only become a "world factory".

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< p > "only by integrating cultural creativity and design services with related industries can we truly find the" golden key "to enhance the added value of the industry.

Qi Shuyu, director of the Department of social and cultural studies of National School of Administration, said that in order to change the low end of the global value chain of manufacturing industry, we must constantly increase cultural added value and technological content, from "made in China" to "made in China".

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< p > < strong > fusion development needs to be pursued closely. < /strong > /p >

< p > the slow progress of the integration and development of cultural creativity and design services with other industries is related to the institutional obstacles in China's current personnel training, financial support and fiscal and taxation systems. < /p >

< p > in recent years, China's < a href= "//www.sjfzxm.com/news/index_c.asp" > manufacturing < /a > has become more and more aware of the seriousness of the lack of creativity and design, and has begun to regard technological innovation and creative design as the two wheels from "made in China" to "made in China".

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< p > the responsible person of the national development and Reform Commission said that China's cultural creativity and design services have been running through all sectors and industries of the economic society, showing a trend of multi-directional interaction and integration.

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< p > reporters learned that in 2010, 11 ministries and commissions jointly issued the "guiding opinions on promoting the development of industrial design". Governments and enterprises at all levels attached great importance to the design service industry, and the industrial design industry also made rapid progress.

According to statistics, at present, there are more than 2000 professional design and service companies in China with a certain scale, and more than 900 institutions of higher learning have set up industrial design and related design specialties, and more than 30 provinces and municipalities have formulated relevant policies for promoting development.

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< p > Liu Ning, Secretary General of China Industrial Design Association, told reporters that at present, China's industrial design has gradually changed from the initial product design to the high-end integrated services that integrate technology, brand, business, ecology, humanities, intelligence, information, interaction, new technology and new equipment.

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P, however, these changes and progress have not completely changed the reality that "made in China" still relies on a wheel.

The development concept of "emphasizing technology, light creativity, emphasizing function and light design" has made the pformation and upgrading of our manufacturing industry stagger.

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< p > "the integration of creative wheels and related industries is far from complete."

Peng believes that this is related to the slow development of China's cultural and creative industries and the design service industry itself.

"Some places want to engage in creative industries. The result is either too shallow or too low. They either rush to the market and invest at low levels, or simply imitate the successful models at home and abroad.

Such a creative industry is not only lacking in originality, but also less conducive to the development of other industries.

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< p > some experts pointed out that the development of the integration and development of cultural creativity and design services with other industries is slow. It is also closely related to the system and mechanism obstacles in China's current personnel training, financial support and fiscal and taxation systems.

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< p > Cai Ling, a researcher in the culture industry of CIC, told reporters that the key to the integration of development level and quality lies in whether the cultural and creative industries and the booming development of the design service industry have been formed.

However, because the development of cultural and creative enterprises often takes a period of incubation, some places are eager for quick success and instant benefits, and financial institutions are unwilling to provide loans for "creativity". Many cultural and creative enterprises are struggling, and it is difficult to grow into towering trees, which objectively hinders the integration and development of their industries.

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< p > < strong > key breakthroughs promote mechanism innovation < /strong > < /p >

< p > opinion has made important breakthroughs in terms of Taxation, land and price. At the same time, it has placed an important position in enhancing the power of innovation and strengthening personnel training in strengthening the protection and utilization of intellectual property. Qi Yu Yu told reporters that since the sixth Plenary Session of the 17th CPC Central Committee, the goal and line policy of China's cultural industry development has been clearly defined, but there are not enough supporting policies for operation and landing. In particular, the lack of policy guidance in cultural and creative production and high-tech research and development, the support of small and micro cultural enterprises, and personnel training are not conducive to promoting industrial convergence.

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< p > "opinions" clearly put forward that by 2020, the role of the leading industries of cultural creativity and design services has been further strengthened, and the development pattern of comprehensive, deep and broad fields of integration with related industries has basically been established, and the cultural content of related industries has significantly improved.

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< p > Qi Shuyu said that the measures put forward in the opinion not only strengthened the in-depth implementation of the existing policies, but also targeted new measures, especially in terms of tax, land and price policies for cultural creativity and design services.

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< p > the director of the national development and Reform Commission told reporters that in the field of creativity and design, human resources development is the fundamental driving force, and the protection and application of intellectual property rights is the fundamental guarantee. Therefore, the opinions put the relevant contents of enhancing innovation power and strengthening the contents of personnel training in the most advanced position of policy measures, and put forward specific measures in strengthening market players, cultivating market demand, guiding intensive development, implementing financial policies, and optimizing the development environment.

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< p > for example, in strengthening personnel training, the opinion is clear that the deduction rate of the education expenditure for employees is allowed to be calculated in the amount of taxable income, from the current 2.5% of the total wage and salary to no more than 8% of the total wage and salaries.

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In order to support the development of cultural creativity and design services, the opinions put forward in the finance and taxation policy, the opinions put forward that in the field of cultural creativity and design services, the management methods of high and new technology enterprises should be carried out, and the contents of cultural creativity and design services should be included in the field of supporting industries such as cultural industry, and the enterprise income tax should be levied at the rate of 15% for cultural creative and design service enterprises identified as high-tech enterprises.

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In terms of financial policy, banks should encourage financial institutions to support the development of small and micro enterprises in cultural creativity and design services, explore the business of pledge of intangible assets and income rights (pledge) loans, establish a risk compensation mechanism for social capital investment, and encourage all kinds of guarantee institutions to provide financing guarantees and re guarantee services. P

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< p > "the key to the next step is to really implement the policy and measures in the" opinions "and effectively improve the level of development of cultural creativity and design services so as to better integrate them with related industries and serve the pformation and upgrading of the national economy and society.

Qi Shuyu said.

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