British Fashion Electronics Business Spending Increased Sharply In ASOS, Plunging Shares By 20%

Britain Fashion business ASOS PLC (ASC.L) announced the latest performance data released before the London stock market opened today, resulting in the stock plunging more than 20%.

In the first two months ended February 28, 2014, ASOS The total retail sales of PLC (ASC.L) totaled 137 million, an increase of 26% over the same period of 108 million 400 thousand a year ago, but the increase was much lower than the 37% in the previous year and 38% in the first four months of the fiscal year (2013 9-12 months), which is also far below the market expectation of 32.5%. The main reason is that the sales growth of other markets in the world dropped to 3% due to the negative impact of the Russian ruble and Australian dollar exchange rate, and the total sales volume in the region was 33 million 454 thousand pounds.

US sales increased 41% to 14 million 496 thousand pounds compared to the same period last year, 10 million 271 thousand pounds a year ago, an increase of 28% over the first four months of this fiscal year, while the European growth rate dropped from 69% in the previous four months to 57%, and sales increased from 25 million 677 thousand pounds to 40 million 331 thousand pounds. The overall sales in the international market increased by 29%, and sales increased to 88 million 281 thousand pounds. British sales amounted to 48 million 373 thousand, up 21% from the same period in the previous year.

In the first half of February 28, 2014, sales of ASOS PLC (ASC.L) increased by 32% to 182 million pounds compared with 138 million in the previous year. International sales increased by 35%, from 215 million to 290 million pounds, accounting for 61%. The US sales rose 31% to 46 million 749 thousand pounds, and Europe rose 65% to 128 million pounds. The rest of the world increased 14% to 116 million pounds. Group retail Total sales It reached 482 million pounds, an increase of 34% over the previous year, and gross margin increased by 60 basis points.

As of February 28, 2014, the number of active users of ASOS PLC (ASC.L) increased to 8 million 200 thousand, an increase of 36% over the same period last year.

Group chief executive Nick Robertson said in the earnings report this year that it will increase investment in warehouses and IT in the UK and Germany. The amount of investment has increased to a minimum of 68 million from the expected 55 million pounds. The annual sales capacity of the group has increased to 2 billion 500 million pounds, which is 1 billion pounds more than the previous forecast data. The above investment and investment in China's start-up business will reduce the EBIT pre tax margin to 6.5% in August 31, 2014, less than 7% of the market forecast, but Nick Robertson is confident that the annual sales will exceed 1 billion.

At the time of the deadline, ASOS PLC (ASC.L) reported a 5457 pence in early trading, narrowing down to 13.74%. Its share price nearly doubled last year, bringing its market value to 5 billion 300 million. The collapse of ASOS PLC (ASC.L) has brought its competitor, Boohoo.com PLC (BOO.L) listed on last Friday, to a 11% drop.