What Is Muji Good At Moving Consumers?

< p > in the Chinese market, MUJI products are not cheap, but they have a large number of fans.

So what does Muji do to impress consumers? Or what can Muji give to those brands that focus more on design and aesthetics? < /p >

< p > < strong > 1, "simplified" and "restrained" a href= "//www.sjfzxm.com/news/index_c.asp" > design concept < /a >.

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< p > Muji has more than seven thousand products, but from product design to posters publicity, there is not much language.

The designer's original design concept of Muji is "empty" ("EMPTINESS").

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< p > trend enlightenment: < /p >

< p > it is not easy to achieve "Jane". Many brands are facing the problem of facing consumers' dazzling demand. Often, it is difficult to "restrain" desire. Many times, the design that lets consumers get excited is "the state of being silent at this time", "Jane" and "minus", both for product development or < a href= "//www.sjfzxm.com/news/index_c.asp" > brand marketing < /a >, are two key words worth ponder.

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< p > < strong > 2, combination of Zen and aesthetics.

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< p > > as a design master, < a href= "//www.sjfzxm.com/news/index_c.asp" > Muji "/a" designer Zai Zai pursued the design of daily, empty, white, advocating all things, and the Muji was regarded as the most representative "Zen Aesthetics" by Japanese and even the world's design circles. With a Zen aesthetic feeling, it seems that if there is no design to sublimate the product to the cultural level, this design spirit is close to what the ancients called "the big sound, the elephant is invisible".

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< p > trend enlightenment: < /p >

< p > good products must have cultural aesthetics. Without culture, there is no soul. Good products also need to express this culture to consumers. There will be endless tension to express some elements of traditional culture through design language.

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< p > < strong > 3, selling life philosophy.

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< p > Muji is also known as "Life Style Store", promoting simple, simple and comfortable life, rejecting the worship of nothingness and reaching the essence of life.

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< p > MUJI products meet the "latent needs" that consumers have not yet had time to say. Many consumers are willing to pay money in the mood of "seeing each other late".

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< p > trend enlightenment: < /p >

< p > Why do people pay for the sense of design? The product that impulses the consumer's heart and drives the effort of consumption is beyond design. Rather than Muji is a brand, it is a philosophy of life. If a brand sells philosophy of life, it will affect the spirit and soul of consumers.

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Lust is the starting point of creativity. If an item is produced to meet the expectations of the people, the essence of the expectation is the essence of the item, and "manufacturing desire" is the core that all brands need to think about P.

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< p > < strong > 4, insight into the details of consumer life.

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< p > Muji works hard to find ways to make life more convenient and tasty. MUJI products designers visit customers, observe their daily life, find their needs and find design inspiration.

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< p > for example, designers observed that the last movement of ordinary people reading before going to bed was to take off glasses and turn off the bedside lamps. The next morning's first move was to fumble with hands to find glasses.

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< p >, so we develop the bedside lamp to the central depression, so that the glasses can be leaned against the lamp post conveniently.

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< p > trend enlightenment: < /p >

< p > there are many brands, always think that their products are the best, or to impose their own design ideas on consumers. In fact, all creativity and innovation come from the details of consumers' lives and the pain points in life scenes. However, this is not easy to do.

As the original study said, "in our work, the logic of capitalism is slightly surpassed by the logic of human nature."

Industrial thinking and brand self world tend to have a sense of distance from the consumer world.

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< p > < strong > 5, literary atmosphere and style.

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< p > "Muji" cheap? In fact, sometimes cheap is a subjective feeling.

The concept of Muji is "reasonable and cheap". That is to say, when you think the product is high quality and valuable, the price is not the core. Therefore, Muji can improve and develop everything that can be seen everywhere in the life to become a unique quality product and get premium space.

More importantly, commodities have become "literary and artistic cavities" through improvement. Many consumers of "Muji" shops have some characteristics of young artists.

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< p > trend enlightenment: < /p >

"P > brand needs ethnic groups, and ethnicity is stylized. If we can not define a clear ethnic group, ethnic groups can not identify with the brand, so it is hard to have brand loyalty.

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< p > < strong > 6, giving a sense of belonging.

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Less than P, consumers who like MUJI products are immersed in the world of MUJI products, and other kinds of popularity have nothing to do with them. Therefore, Muji has nothing to do with the fashionable trend of continuous innovation. He only insists on his own language and style, and consumers live in a world of Muji, and feel a sense of belonging.

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< p > trend enlightenment: < /p >

< p > brand should become a haven for consumers and consumers' girlfriends.

When a brand is closely bound up with the consumer's life, the brand has a lasting vitality.

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