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Low End Display Needs To Win The High-End Display As A Whole, Starting With Details.

2014/5/3 11:40:00 12

Low End DisplayOverallMarketing StrategyHigh-End Display

< p > from the very beginning, we set our sights on the middle and low consumption groups. We have adopted many and full display strategies. The passageway in the middle of the store has skillfully guided the customers. The single item exhibits usually have no less than 6 pieces, so as to produce strong visual impact and attract four customers from eight sides.

The eye-catching price tag embodies the good quality and low price of the product.

In addition, climate change should also be reflected in product display. If the weather is cool, quilts should appear in the window in time to stimulate people's desire to buy.

In order to attract customers, many favorite dealers also store small boxes such as boxes, bags, napkins, kettles, umbrellas and so on, which not only take advantage of the shop's < a href= "//www.sjfzxm.com/news/index_c.asp" > space > /a >, but also meet the different needs of customers.

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< p > fine workmanship accessories always leave a deep "a href=" //www.sjfzxm.com/news/index_c.asp "impression" /a "to the customers, thereby stimulating the sale of large products. In order to illustrate this point better, Yang Yuanyuan also told reporters about her personal experience. A shop she once served had bought a satisfactory cushion for her customers, and later, when her daughter got married, she reached a bed purchase of over 10000 yuan in this shop.

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< p > Roley, fuanna and other domestic brands of "a href=" //www.sjfzxm.com/news/index_c.asp "shop" /a ", generally divided into shop head District, shop Central District and store area.

Shop head area mainly displays the main window flower and some accessories.

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< p > window display, usually printed products in spring and summer season, and wedding and quilt in autumn and winter. Its function is to publicize product style and enhance brand image.

Such products are sold as hot products because they are in the focal point of promotion. The accessories are mainly popular thread blankets and pillows, which are mainly used to attract customers.

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< p > usually shop central area is the main area of sales. The price and style of products displayed in this area must be close to local consumption habits. Some people say that 20% of the products create 80% profits. The central area of the shop displays 20% of the products. Meanwhile, the middle part of the shop is also the gold area with the highest turnover rate. The products are popular products such as four sets of reactive printing or four pieces of jacquard.

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< p > store area belongs to high quality boutique area. This area is oriented to high-end consumers and group buying customers. It needs to create a luxurious atmosphere, such as adding models and related props, using flower arrangement and lighting art to foil the effect.

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< p > a high-grade boutique district can effectively enhance the grade of the store and give customers a sense of brand awareness, which is also the special function of the store area.

Because the high-end consumer group is more fussy about the shopping environment, it is necessary to set up a customer rest area in the store area, always considering the comfort and pleasure of customers when shopping.

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< p > secondly, we should also pay attention to playing the appropriate music. According to the investigation of relevant departments, the melody of background music will speed up the turnover of consumers, which is why the general stores like to play disco high.

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