The World Cup Economy Has Spawned Sports Brand New Products.

First 2014 World Cup The A group's opening of the group game lit up the enthusiasm of thousands of fans, and the early opening of the "World Cup economy" is to let sports brand enterprises compete for the limelight, while the new "World Cup series" products make full use of consumers' eyeballs, and sales volume is also on the rise.

Series of new products encounter "fire"

Recently, journalists visited several sports brand and sporting goods stores located in Chaoyang District, Beijing, and the brand sales area of Sheng Dao sports in Fengtai District Xinye Plaza. Reporters in Nike, Adidas, Anta, Lining and other sports brand shops saw the theme of "Brazil World Cup". clothing , shoes New products have become the signboards of various stores.

In the interview, reporters learned that NIKE launched the 2014 World Cup "national football team" T-shirt and sportswear; ADIDAS also launched the "Brazil World Cup series" football shoes and a new series of Jerseys; in addition, it also launched dozens of "June new products" T-shirts with the theme of the world cup; similarly, PEAK also launched the "2014 World Cup" shopping album in June 12th, and Lining, 31st, Anta and other sports brands were also unwilling to lag behind, and launched the World Cup theme new products.

"Argentina and Brazil have the same jerseys, big orders, and over the past half a month, the average daily sales volume has risen by at least more than 200 pieces." The head of Lingfeng flagship store said in an interview with our reporter that as of the world cup, shoes and T-shirts related to the tournament had a good sales volume. Moreover, compared with the previous business situation, the economic benefits of the 2014 Brazil World Cup brought considerable benefits to the store. "2010 the world cup in South Africa was not so good this year. It may be that the publicity has been intensified, and more people are starting to pay attention to this competition."

Catch up with fashion consumption

A number of consumers interviewed by reporters said that although they were not professional fans, the clothing and footwear that chose the theme of the world cup appeared to be very fashionable and fashionable.

"Before the world cup, they bought the Brazil team's shirts for the whole family, and put them together to watch the match. The atmosphere was very good, and it felt very good." Mr. Ma, who lives in Kowloon Garden in Chaoyang District, said in an interview that the recent World Cup has become the focus of the circle of friends. Most of the friends around have begun to see photos of the game. clothes Or the Jersey can be seen at a glance. This kind of consumption is also intended to be enjoyable. Mr. Ma said so.

"The atmosphere now seems to be that if you don't buy some clothes or commemorative jerseys related to the world cup, it seems that you are out of line with everyone, so you must keep consistent with your views and ideas." In the interview, Mr. ran, who is engaged in webpage design and maintenance in Beijing, said that during the world cup, it is a good time to mix with friends and colleagues. When necessary, they can also send shirts and souvenirs to each other to increase their friendship.

　 "Fans economy" has great potential.

Recently, Ma Yun's acquisition of 50% stake in Hengda football club with 1 billion 200 million yuan has aroused concern among all parties. The move of Internet giants into sports circles reflects the unprecedented attention paid by the Internet industry to the "fans economy". According to the insiders, the group attributes of consumers are highlighted when facing international hot events. Although modern consumers are becoming more individualized and diversified in demand, the wishes and opinions of individual consumers are more likely to be expressed by similar groups before major events or hot issues.

"The world cup economy has a long history. This international competition has directly stimulated the development of the domestic catering industry, clothing industry, tourism and gambling industry, to a certain extent, has also strengthened the group identity of consumers." Insiders said that more and more enterprises began to value the potential benefits of the "fans economy", and set up Brand At the same time, it will enhance the group cultural identity of the product, so as to infect and attract more potential consumers with early fans. "Embracing and group identity" are all the ways of "fans economy". More enterprises will pay attention to this phenomenon.