Nike ADI Electricity Supplier Trader'S 15 Questions About O2O

< p > three people can become tiger, or "shit".

A good business concept has been chewed thousand times and has become dull.

O2O suffered such an experience in 2014.

O2O seems to be the only way for all retail businesses when platform mode is finished and traditional industries are in urgent need of Internet pformation.

But in fact, how many practitioners have seen the way? Or are they just picking up their teeth? < /p >

< p > the so-called "learn from me is like my life." the following article is from the Baosheng International -- the largest campaign a target= "_blank" href= "//www.sjfzxm.com/", "dress less /a" retailer, the general manager of the Development Department of the electricity supplier Xing Kechun.

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< p > O2O, all kinds of president's classes are crying out for subversion; all kinds of so-called successful and unsuccessful cases are not lively.

Take a closer look. Apart from slogans, there are no substantive actions except slogans.

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< p > as a bitter O2O Pathfinder, I just want to say: shout less subversion and think more of service! < /p >

< p > usually ignorant people are fearless. The only thing that is not lacking is slogans.

But the revolution is not a bullshit, but a steadfast way of deliberation and improvement.

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< p > we calmly ponder: < /p >

< p > 1, subversion. Who are you going to upset? < /p >

< p > 2, do you know the strength of the subversive? Is he strong or strong? < /p >

< p > 3, which piece of fat do you value? < /p >

< p > 4, what do you use to overturn the family? Have you tried it? Have you expanded the scope and scope? < /p >

< p > 5, what is your subversion? Who are your competitors? < /p >

< p > 6, suppose you subversion, how do you make money? < /p >

< p > 7, mantis catches cicada, and the yellow rose is behind. Do you know who is going to overthrow you behind you? < /p >

< p > if you do not affect the pattern of interests, then you can not even know where the success is; if you affect the pattern of interests, please be strong enough to subvert and not be killed by the other party.

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There is no subversive subversion in < p > O2O, only squatting down, listening to the needs of consumers, a little bit of micro innovation, complying with the habits of consumers, providing more humane products and providing warmer service.

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< p > we are used to the "competition mode of eliminating local tyrants" and we have neglected the service thinking of "moistening things silently".

O2O is not who to destroy, but to think of better service: < /p >

< p > 1, what is the demand of consumers? What is the pain point of < a href= "//www.sjfzxm.com/news/index_f.asp" > consumer > /a > the demand that consumers can say is demand, and the demand that consumers themselves can not perceive is more valuable.

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< p > 2, lists a lot of needs and pain points. If you are allowed to do subtraction, choose only one of them. Which one do you choose? < /p >

< p > 3, if the demand is better served, is the consumer willing to pay more than one yuan? < /p >

< p > 4, how do you do it? Your target customers will cry and chasing and buying your products with banknotes. < /p >

< p > O2O is just a tool, not a master key. Aiming at different industries, different enterprises and even different regions, taking "consumer sovereignty" as the origin of thinking, making use of your products and services, you are in love with consumers.

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< p > what is success? For traditional industries: < /p >

< p > 1, product development is more consistent with the core needs of members of fans, the rhythm of the market is more precise, not too early, nor too late.

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< p > 2, due to pre demand research and reservation, production quantity / ratio, delivery rhythm, delivery place, delivery way, just satisfied the expectations of members / fans, plus a little bit of surprise scream.

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< p > 3, consumers eat and drink, play it cool, help businesses spread word of mouth, and then want your product.

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< p > 4, businessmen have more net profits in their pockets, and they clearly know the next wave of demand and profit expectations.

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At P, please say, "I succeeded."

Before that, it's all a dream, because you will be back to the market at any time.

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< p > > a href= "//www.sjfzxm.com/news/index_s.asp" > O2O < /a > is the gradual development of boiled frog in warm water. There can be no successful case in 2014. All of us are busy with technology closed-loop and system open, and can come out to talk about successful cases in addition to "call animals". Besides Ali Jingdong, how many doers?

"P", so 2015 will continue to emerge and expose the champion. After 2016, it may be a case of success. At that time, everyone was busy consolidating the land to make money and talking about success. Is it interesting? The spring and autumn harvest is like the farmer's uncle who has sold grains and banknotes in the autumn harvest season. If you ask him, he will smile simply and laugh and continue to count the banknotes.

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