Aiming At The Baby Market, Deep Extension Of Children'S Clothing Products And Terminal Advantages

Here world clothing shoes The small weave of the hat net introduces the children's shoes aiming at the baby market in the early morning.

The shoe and clothing industry is going through the most difficult period. Many adult brands have to invest a lot of money in developing new products and developing new channels in addition to using the promotional means to digest inventory in the face of the depressed consumer market. However, when the adult brand is in a dilemma, the children's products industry has ushered in the best development stage in history. The implementation of the policy of high-end consumption and the "second child" policy of the "two generation" people has been promoting the expansion of the market capacity and the upgrading of the industry.

Unlike some brands that are eager to make progress, Guangzhou morning children products Co., Ltd. has been in the industry for over 15 years. By virtue of professional shoemaking experience and perfect operation mode, it has successfully carried out internationally renowned children's shoes brands such as Philippine Du Du (Fei Du Di store), ugly Betty, and its dog (dog shop), which has a high reputation and influence in the industry. Aiming at the trend of China's children's shoes market, enterprises rely on favorable resources to launch their own children's shoes brand "MORNING in the morning", providing "comfortable" products for children aged 0-13 years old, and one-stop shopping experience, and fully enter the children's products market.

In the morning, the brand leader told reporters in an interview with the shoe and clothing product network reporter that as the leading brand in the field of children's shoes in China, it ranks the top in the occupancy rate, and owns more than 10 million brand loyal customers resources, which has a good market base and reputation. At present, the brand of children's shoes has built up a retail network covering more than 20 provinces and cities in the morning, and there are more than 200 branches, occupying major business circles such as street shops and general merchandise stores. The huge franchisees and agents team provide a strong impetus for the brand to further break through the market, on the other hand. brand It also provides partners with multiple supports, such as commodities, logistics, promotion, promotion and display, so as to realize the perfect strategy of mutual benefit and win-win.

From a child's perspective, what they need is room for growth and moderate freedom. In the morning, the excellent design team of children's shoes brand, according to the needs of children's psychology and physiology, takes "fashion and leisure" as the design concept, and develops distinctive children's shoes products, including the styles of princess shoes, leather shoes, sandals, boots, baby shoes, etc. each season has 400 single models and a single color of more than 1600 choices per year, so as to fully meet children's different wear. The children's shoes, which are casual and fashionable, are not only showing the children's personality, but also giving them a joyful and joyful mood, which is one of the values of the brand of children's shoes in the morning.

From the perspective of parents, the healthy growth of children is the biggest wish. Under the consumption concept that attaches great importance to product quality and safety, in the morning, all the production processes of children's shoes are made of non-toxic, harmless, natural and environment-friendly materials, and the brand "ecological shoes" made by YISHION's manual sewing method is the integration of whole leather and natural rubber, so as to properly wrap the comfort of feet and build healthy environment for growing feet. At the same time, in order to solve the problem of parents taking children to run a lot of places to buy things inconvenient, the morning brand also pushed the first fast fashion chain store with children's shoes in China, providing insoles and socks on the basis of selling children's shoes. Hat The diversification of products such as scarves, schoolbags, dolls and so on, greatly saves the shopping cost of parents' consumption groups.

With the increasingly fierce competition in the children's products market, the survival rule of survival of the fittest will screen out more trustworthy brands for the consumer groups. The brand of children's shoes always adheres to the development of innovative ideas, will also continuously enhance their core competitiveness, provide quality products and perfect services for the target customers, and join hands with the partners of the children's shoes in the morning to create more. Brilliant brand future!