The Jingdong Is In The Field Of Clothing Or For A Stop.

Yesterday, Jingdong announced its strategic cooperation with Beijing fashion bazaar in the field of clothing and launched a "fast fashion" differentiated brand strategy.

For the cooperation between the two sides, Jingdong provides the selected products, while the fashion bazaar offers fashion trend suggestions and guidance, and ultimately produces a new fashion business platform.

It is understood that Jingdong's entry into the garment industry is different from that of Tmall and vip.com. It pays more attention to brand and product quality. It will move forward from the three main directions of fashion, quality and platform.

Why did Jingdong enter fashion products?

All along, Jingdong's flagship 3C category accounts for about 60% of its sales, but the price of 3C category is more pparent, and its gross margin is low. Over reliance on 3C appliances makes Jingdong continue to lose money.

In terms of market value, Jingdong has a market value of 41 billion 155 million US dollars, and its market value is only second to that of Tencent and Baidu, and vip.com's market value is US $12 billion 512 million.

Forefront.

However, it lost 4 billion 377 million yuan in half a year. However, the loss of Jingdong needs to be treated rationally. For example, Jingdong's net loss in the second quarter of 2014 amounted to 582 million yuan, but this was mainly due to the amortization cost of intangible assets arising from the assets and business acquisitions involved in Tencent strategic agreement, which would not have a substantial impact on the daily operation of Jingdong.

Last quarter, a big loss of 3 billion 795 million reached the most recent two years, which was not caused by business. Instead, Jingdong accounted for a sum of 3 billion 670 million yuan, or about 606 million dollars, which was awarded to Jingdong CEO Liu Qiang Dong by Jingdong's board of directors.

Analyst at Analysys

It seems that clothing category as the second major categories of e-commerce sales, a wide variety of merchandise, gross profit is obviously higher than 3C category, the seasonal clothing itself makes clothing consumption frequency higher than 3C category, these factors lead to clothing become a battleground of Jingdong.

At present, in the whole field of clothing business, Taobao Tmall occupies most of the market share. Vip.com has achieved good results through innovation such as flash purchase, and Dangdang has also launched a large scale.

It is foreseeable that with the entry of Jingdong into the online apparel market, the whole garment business will usher in a new round of arms race.