Ms. Chen Hui, Chairman Of Powder Meier And Exclusive Interview With Miss Liang Jingxia, Marketing Director.

Chairman of pink Meier

Miss Liang Jingxia, director of marketing and an interview with reporters at Guangzhou headquarters.

On the basis of "the development of domestic jewelry brands and how to make China's jewelry industry flourish and progress", the two sides have conducted in-depth discussions from various angles. Ms. Chen Hui, taking the identity of the girl fashion jewelry operator and the pink Meier brand soul figure, made a detailed analysis of the rise and future development of the Chinese girl jewelry market to two journalists who visited the headquarters for the first time.

In order to understand why pink Meier chose to develop the brand deeply in the competitive children's market, and wondered why it was in the age when all of us were rich enough to be a financial capital market,

Still insist on investing tens of millions of dollars and stick to this long and heavy task. Miss Chen Hui, chairman of powder Meier, also answered the questions one by one.

Reporter: there are many domestic jewelry brands. Why do we choose to develop children's market?

Chen Dong tells her personal experience: she has over 20 years of experience in international jewelry manufacturing, and has traveled to dozens of countries, and found that foreign girls can enjoy beautiful products from childhood.

Lead to serious influence on standard quality of work after growing up.

Good quality

It has a great impact on children's life. As a 1/5 of the world's population, the Chinese market can never be led by foreign brands such as Bobbi and Kitty. Chinese girls should belong to their own brands.

Chinese girls have their own needs. They are multi-faceted, personalities, lively, confident and introverted.

A brand is needed to meet the needs of Chinese girls. This is the best product that pink Meier can bring to Chinese consumers.

Powder Meier sees long-term and steady development rather than meteors in the sky.

It is the responsibility and honor for the society, the consumers and the partners to make the best product and then do marketing.

It's not a slogan, but what we are doing now.

The reporter put forward several questions about enterprise management.

Miss Liang Jingxia, director of marketing, said: the pink Meier brand was founded in 2011, but the brand was not eager to expand the market. From 2011 to 2013, it focused on R & D products and market testing, and passed 2 years of testing and research.

Research and manufacture of products that the little girl loves and reassured the parents, and 4.5 pieces of the store's customers, with a price of nearly 500 yuan.

In the second half of 13 years, powder Meier began to officially face the national investment, and Liang director put forward the brand strategy goal of "effective profit thousand shops" in five years.

It is hoped that through the professional operation and management team, the profit model of the powder fair store can be effectively replicated to more areas, so that all the franchisees of the powder market can make profits.

In China's jewelry industry, the late terminal operation guidance is relatively weak.

From the research and development to sales, from the design to the market feedback information collection, pink Meier adjusts the corresponding operation plan according to the sales data, display, consumer groups, consumption habits and business circles of each store.

Supervise regular training, customer service real-time follow-up, and brand's strong operation system for terminal stores is the core competitiveness of pink Meier. This is also the important factor for many affiliate retailers to open branches and upgrade agents in a short time.