Wuhan Garment Enterprises Suffer From "Fast Fashion" Dilemma

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Xiaobian of the network to introduce to you is Wuhan clothing enterprises encounter "fast fashion" dilemma.

The team dropped to 50 people, style pformation, customer unit price increase, style repositioning......

Fashion brands, once fashionable and independent women, are facing difficulties in recent years. Customers are losing a lot of money and brands are away from other places. They are not only local brands, but also the changes and embarrassments brought by "fast fashion", such as mainland version it, ZARA brand, and seven grid.

Zhang Xin, vice president of Taobao business school, pointed out that Taobao's top ten brands in August sales figures from the billion state power network show that 8 of men's TOP10 brands come from offline, and 5 of women's clothing are offline brands.

TOP10's online clothing brand has regretted the list in recent years. On the contrary, a large number of traditional clothing brands have issued strong voice on the collective online. How did the traditional clothing enterprises in Beijing that were once famous with the name of Beijing, Hangzhou and Guangzhou voice?

"Young people take a direct look at it. Instead, mature women's clothing becomes a new growth point."

Private custom dress designer Tucao.

Mr. Chen, who also sees Hanyang merchants in the new blue ocean, resolutely pformed and shifted the focus of operation to "mother's clothing".

Its Tmall store opened for third months. Last year, the "double eleven" sales volume surpassed the total sales of the first two months.

"In the first half of this year, the number of stores in Hanzheng Street only increased by more than 50, and the Internet sales platform was also rising."

Mr. Chen is not worried.

"Electricity providers can turn small demand into a big market."

Zhang Xin thinks: the buyer shop can organize the commodity to satisfy the demand quickly, if the brand can not give the consumer clear cognition, loses the focal point loses the passenger flow to be unable to develop rapidly, the market segmentation can be long.

Wholesale clothing to brand wholesale

Experienced the prosperity of Lao San Zhen, Da Jie street and Dufu road.

People are also preparing for the rainy day.

"In the past, the three main selling points of the Han style clothing wall, such as incense, popularity, cheap price and sufficient materials, are well known. Now the rent cost is rising, the price is overtaken by Changshu and other places, and the business is not good enough to retain people."