How Far Can Clothes Made In Dalian Sell

Here in the world Clothing shoes and hats The editor of the website introduces to you whether Dalian's small and medium-sized service enterprises can take the express train of cross-border e-commerce.

Can clothes made in Dalian be sold to the United States, Britain, Italy, France and more countries? This is no longer a distant dream. Before the launching ceremony of Dalian 2014 Autumn Fashion Week, Dalian Garment and Textile Association invited e-commerce experts to hold a clothing lecture with the theme of "survival skills of cross-border e-commerce blue ocean" at the Z28 Fashion Silicon Valley Fashion Creative Release Center, which made the small and medium-sized clothing enterprises in Dalian feel new and thirsty, and saw the new development opportunities brought by cross-border e-commerce.

Cross border e-commerce market is hot

Cross border e-commerce retail exports are heating up, becoming a "gold digging pool" for many small and medium-sized enterprises. Through the Internet, from commodity display to buyer order, payment to seller delivery, enterprises and individuals communicate with domestic and foreign buyers and sellers through e-mail and instant chat tools, and small trade through the Internet is gradually becoming a trend.

At the lecture, e-commerce experts quoted the data from China E-commerce Research Center, and the transaction scale of China's overseas purchasing market in 2013 exceeded 70 billion yuan. In 2013, the consumption scale of domestic consumers on Alipay online shopping increased by 117% year on year, much higher than the growth rate of domestic online shopping of 64.7%. It is reported that clothing, skin care and cosmetics, baby food, health care products, electronic products and other five categories of consumer goods are the most popular products of the overseas Taoists.

　 More "powerful" policy support

In the view of many industry insiders, cross-border online retailers It is expected to become an important driving force to promote the growth of foreign trade, and the continuous blowing of policies has also become a proof.

In July last year, the Ministry of Commerce, the Ministry of Finance and the State Administration of Taxation successively issued policies such as the "Six National Rules" for foreign trade and the "Opinions on the Implementation of Policies Related to the Support of Cross border E-commerce Retail Export" to encourage the development of cross-border e-commerce business. At present, 13 cities have been approved as the first batch of cross-border e-commerce pilot cities. It is understood that the scale of pilot cities for cross-border e-commerce will be further expanded this year. Recently, the General Office of the State Council issued the "National Sixteen Rules" for foreign trade, reiterating that it is necessary to introduce cross-border e-commerce trade facilitation measures and encourage enterprises to set up wholesale exhibition centers, commodity markets, specialty stores, "overseas warehouses" and other international marketing networks overseas.

E-commerce experts recruit small and medium-sized garment enterprises

Nowadays, more and more small and medium-sized clothing enterprises choose to display their clothing brands on Taobao, but few of them are involved in cross-border e-commerce. Yesterday, e-commerce experts introduced the experience of cross-border e-commerce to small and medium-sized garment enterprises in our city: if you want to let your garment brands go abroad, you should first grasp the accuracy of marketing, optimize commodity information according to the habits of overseas customers, for example, understand who the clothes are sold to, German customers are more pragmatic, Russian customers are generous, and Indian customers are smart, We should analyze the buying habits and needs of foreign buyers in advance. Secondly, we should follow the pulse of the market, make full use of microblog, WeChat and other emerging social platforms, and promote our own characteristics and advantages in a multi-dimensional way.

The reporter learned that Dalian clothing The Textile Association is making great efforts to build an integrated public service demonstration platform for Dalian clothing and textile e-commerce. Many clothing enterprises in our city have begun to gather in the e-commerce operation area and have tasted the first fruits. However, in the cross-border e-commerce field, due to relative strangeness, as well as logistics, customs clearance and other aspects, Dalian enterprises involved in this field are still almost blank. The person in charge of a clothing enterprise in our city expressed his strong interest in setting foot in cross-border e-commerce: "If we can sell our products overseas, it will undoubtedly open a new door for enterprises."