Nantong Home Textile E-Commerce Industrial Park Holds The First Electricity Supplier Summit

Network application is the only entrance threshold.

On the day of the summit, at the door of the hall, the staff simply asked the identity of the attendees and handed over a paper bag containing paper, pen and various introductory materials about the electricity supplier park.

What kind of service can we bring to the venue without threshold? Guo Xiaofeng, director of Nantong home textile e-commerce Industrial Park, gives such an answer: e-commerce needs a more open mind and vision than traditional sales channels. Therefore, the Park welcomes any businessman to attend the meeting, and provides a series of intimate services including free lunch to participants, so that we can exchange and enhance in a relaxed and tolerant environment.

Guo Xiaofeng said that the use of network communication tools is the only threshold to enter the venue.

Before the summit, the meeting group invited the head of home textile enterprises to participate in the form of WeChat.

After entering the conference hall, participants need to pay attention to the public number of Nantong home textile e-commerce Industrial Park in WeChat, so as to participate in some exchanges and sharing activities.

Wu Jianfen, from Lishui, Zhejiang, runs a home textile store in the area. She arrived at Nantong Home Textile City on the same day, and saw the activities of the electricity supplier summit.

Wu Jianfen said, "I just passed by and began to feel a little nervous. I don't know if I can enter the field. I didn't think the activities here were so open that I had the opportunity to add some knowledge of the electricity supplier."

Such open activities are of course inseparable from the support of the government.

The Nantong home textile e-commerce Industrial Park is a non-profit home textile e-commerce park which is commissioned by the government of Jiangsu, Nantong and Tongzhou District.

The service object of the park is the home textile enterprise in Nantong. It takes the home textile industry as the core and e-commerce as the link to promote the coordinated development of the traditional offline market and the online market of the home textile industry.

Liu Hong, deputy governor of Tongzhou District, thinks that, at present, the factors that restrict the development of home textile industry are becoming more and more prominent. It is imminent to rely on the traditional business paction mode, advanced science and technology, and the first-class product quality to change the industrial development mode.

E-commerce is a sunrise industry and green industry with unlimited prospects. Therefore, Tongzhou is trying to build a home textile e-commerce Industrial Park, integrating all resources of the home textile industry, and building a home textile business incubator with regional functions to vigorously promote the structural adjustment and pformation and upgrading of the home textile industry.

Sharing consciousness is the only operation requirement.

The first e-commerce summit of Nantong home textile e-commerce Industrial Park invited the top class operators and their teams to conduct face-to-face exchanges on many topics such as enterprise positioning, store traffic and big data utilization.

Taobao poly stone tower small two dragon view to the participants introduced Taobao's latest cloud stack service.

The Taobao pagoda is an open business cloud working platform jointly launched by Tmall and Arivan and Wan Wan. It creates unlimited commercial value through resource sharing and data interoperability.

The so-called cloud stack is a series of logistics cloud services launched by rookie network and Taobao pagoda and open platform. Through cloud computing and big data technology, we continuously improve the efficiency of businesses and logistics providers, reduce costs, and enhance consumers' shopping experience.

The introduction of poly tower and cloud stack can also be seen from one aspect. Sharing has become the general trend of e-commerce.

Therefore, in the communication at the summit, many executives are willing to share their experience with the participants and analyze their success or failure.

When the host asked, "to develop the customer into a loyal customer, what should a businessman do?" Yan Wei, director of Tmall's flagship store, said that we should pay attention to the following items in the operation of the online store: first, we must ensure the quality of the products; secondly, we should give customers a comfortable shopping experience and finally have a stable after sales service.

Yan Wei's flagship store has been in operation for four or five years, with more than 1000 orders per day.

He very much agreed with the sharing consciousness of the summit organizers. He thought it would help enterprises learn from each other and avoid detours.

Gong Wei, director of the Management Committee of Nantong Home Textile City, said that the e-commerce industry park provides public services such as online services, standard warehouses, talent apartments and professional testing, which is a shared operation mode in itself.

In recent years, with the continuous improvement of intellectual property protection measures in Home Textile City, it will create an open and fair competition environment for enterprises, and build a platform for rapid growth of e-commerce enterprises.

Guo Xiaofeng said that from the very beginning, they should pay attention to training the sharing consciousness of enterprises. Compared with the closed and exclusive mode of traditional sales, the home textile business is not only a competitor, but also a partner, so as to jointly create the advantages of Nantong home textile e-commerce through sharing.

It is understood that, at present, Nantong

The decoration and pformation of the first phase of the e-commerce Industrial Park has been completed. The first batch of 15 businessmen has signed up and will be officially opened in October.

In the future, the Nantong home textile e-commerce Industrial Park will hold an electricity supplier summit every week, and hold an electronic salon once a week to build a bridge for home textile business communication.

At the summit, Xu Dehong, the head of the electricity supplier of Hai Lan's home, brought the lecture entitled "2014 business environment and Countermeasures" as the theme. By analyzing the changes of the business environment in recent years, the author talked about the experience of his own and his team in recent years, and opened the way of operation for the participants.

Xu Dehong believes that at present, Taobao and Tmall's business electricity supplier surged from 2000 in 2012 to more than 7000 this year, resulting in the phenomenon of "the stronger the stronger, the weaker the weaker" phenomenon.

Under the current circumstances, he suggested that home textile enterprises should get rid of the simple optimism of the electricity supplier than the traditional sales channels, and do not blindly invest in the operation of the electricity supplier. Instead, they should first change their thinking and use the Internet's thinking to find the market.

What is the Internet thinking? That is, in the context of the continuous development of technology such as mobile Internet, big data and cloud computing, we should reconsider the market, users, products, enterprise value chain, and even the whole business ecosystem.

From Taobao SEO first person eight feet Wang (Xu Weijian) team lecturer four Jin (Jin Xin) specifically taught how to improve the shop flow problem.

Four Jin suggested that the head of home textile enterprises must have a sense of foresight and optimize wireless SED search in order to seize the future opportunities.

Come from

Huang Xubing, the head of the company, said: "the thinking of the Internet requires more openness of the business. We are exploring the establishment of a communication channel for several major markets, such as home textiles, furniture, home and so on, to realize the integrated operation of products."

It is understood that the Nantong home textile e-commerce Industrial Park will promote the development of home textile business operators under the impetus of Internet thinking.

Guo Xiaofeng said: "the park will strive to introduce 60 high-quality home textile business enterprises this year, with annual sales exceeding 100 million yuan; in 2015, the e-commerce Industrial Park will strive to achieve annual sales of 500 million yuan; in 2016, the e-commerce Industrial Park will strive to achieve annual sales of 1 billion yuan, so as to guide and promote the pformation and upgrading of Nantong's traditional home textile industry, and strive to form a new development mode of" R & D + entity economy + e-commerce + modern logistics ", and create a new ecosystem of Nantong's home textile e-commerce industry.