Terminal Management Has Not Been Established.

Franchisees must be trained according to their mature and easy-to-use mode, so as to master a complete set of operation management techniques and management modes in stores.

But now Shenzhen's clothing brand enterprises, including well-known brands, do not have their own terminal management system and training team, such as trainers, supervisors, exhibitions, shop management manuals, etc. this brand is generally a problem that the terminal stores can not get the proper sales volume.

Not enough, selling magnetism is insufficient, the quality and ability of guides are not enough and the phenomenon of running alone is widespread. This not only affects the sales volume of franchisees and brand enterprises, but more importantly, the word-of-mouth of brand value is difficult to form, leading to the difficulty of upgrading the value of products, and ultimately affecting the profitability of enterprises.

(1) brand enterprises appoint experienced supervisors to visit the franchisees regularly, do substantive support, correct the bad practices of the franchisees, guide and solve the operational problems on the spot.

(2) maintain effective communication between headquarters and franchisees.

For example, regular reports and information feedback, many brands now even have difficulty reporting regularly. This is the problem that franchisees have not received training and terminals have no management system and system.

(3) assist franchisees to enter into business plans and improve business performance, and conduct effective market and business analysis.

Some enterprises currently use the POS system because of the non industry statistical characteristics, which results in the statistics, such as the categories, styles, code ratios, color ratios, regional differences, ranking, cumulative forecasts and other important data of products after sales. It is difficult for statistical analysis of these systems. These POS systems not only have little impact on the sales departments and production orders, but instead, the statistics department makes a thick report to the operators.

(4) advertising and brand image support.

Timely provision of new products and new ways to improve performance.

The following are key requirements for us company franchise management:

1. what is the cost of investment and what are the costs involved?

2. in addition to the cost of starting business, what aspects should I invest and pay?

3. how much is the franchise fee? Is there a royalty? How do I charge it?

4. how much liquidity is needed? What is the basis of it?

5. what support and services can the head office provide before and during the opening stage?

6. what is the opening training content and who will pay for training expenses, including pportation, room and board?

7. can headquarters provide management manuals and operation manuals?

8. what is the total discount on the purchase of materials and facilities in stores? Will it be compulsory?

9. what is the gross profit after opening, and how to achieve breakeven point?

10. how can supervisors help improve performance and management and service standards?

11. how does the headquarters provide advertising support? Is there any additional cost of promotion?

12. training programs for franchised stores.