National Day Golden Week Cross-Border Sales "Sell Meng" To Earn Popularity

Shopping online is so convenient today, do you choose to go shopping in the mall?

During the two consecutive nights in Hangzhou Tower, Wulin, Yintai and other shopping malls, the customers in the shop were in a continuous stream, though they could not match the scene of the shopping rush, but the popularity was definitely high.

However, behind the high popularity, few stores are under the banner of "low price" and "promotion", instead of all kinds of creative ones.

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This new marketing way is out of consideration and whether it will attract the attention of today's consumer groups and promote consumption. Let's take a look.

In the pink cloud of cotton candy, all kinds of lollipop trees come together. Chocolate cookies play the game of rainbow sugar, and the elves, hedgehog, rabbits, elk and other elves gather in secret with their candy gifts.

This long holiday, the Hangzhou Tower flyover was disguised as a sprouting candy paradise. Passing children and adults could not help but stop and take a photo.

According to Hangzhou Tower staff, this interesting exhibition was specially created by Taiwan artist AmelieHsieh, hoping to arouse people's sweet imagination in their busy life.

Coincidentally, there is also a "100 duo A dream secret Proview Expo" Museum in Xixi impression city.

Yesterday morning, before the shopping mall was open, there were many three families waiting to see "blue fat man".

"In October 1st alone, more than 80 thousand people came to the mall to see" blue fat. "

Hangzhou Xixi impression city staff revealed.

Through the cartoon exhibition

It became as interesting and interesting as a scenic spot. During the national day, people gathered in this way not only the two, but also the Jay and Yintai Wulin store were occupied by the cute panda baby. If the customers bought a certain amount of money, they could take the sprouting Panda baby back home.

In the Qianjiang New Town, the sand boat "otter" is the theme exhibition of Garfield enjoyment, which is the only authorized exhibition in China.

"It can be said that although the names of shopping mall cross-border marketing are different, the same idea is behind: shopping malls spend more time trying to figure out customer needs and provide services that electricity providers do not have."

A business insider analyzed that at present, Hangzhou's physical shopping malls still remain on the cross-border marketing of single events, and the overall marketing innovation still has a long way to go.

As the commentary of the commentator said, the pressure of modern society is greater. After the 1980s and the 70 generation, the child's heart is still intact, and the mobile Internet is adding fuel to the flames, arousing the innocence of the customers.