Embracing The Era Of Mobile Internet In Garment Industry

Here world Clothing and shoes Xiaobian network to introduce to you is the clothing industry mobile business era has arrived.

Garment industry, as an important part of China's national economy, has maintained rapid growth since reform and opening up. According to statistics, from 2003 to 2013, the industry scale of China's garment industry increased by 200%, and in the past 2013, the market scale of China's garment industry reached 231 billion yuan, and it is expected to exceed 300 billion yuan by 2014. There is no doubt that China's clothing industry has shown an attractive market prospect.

In the past, the clothing trade market mainly concentrated in the traditional offline stores and the Internet electronic mall, but with the rise of the mobile Internet, the garment industry's mode of industry was quickly broken, and many garment enterprises were aiming at the emerging market of the mobile Internet. There is no doubt that the era of mobile e-commerce in apparel industry has arrived.

It is understood that mobile e-commerce and the Internet. Electronic Commerce Its main advantages are higher openness, larger consumer groups and lower marketing costs. In the field of mobile e-commerce, clothing companies do not need to invest huge amounts of capital leasing stores or build online shopping centers. Only relying on professional mobile e-commerce platform can achieve docking with consumer groups, and complete all transaction processes from product promotion to sales, which are both convenient and efficient, and save a lot of costs for enterprises. Therefore, this new field has been widely welcomed by many enterprises and entrepreneurs.

It is precisely because of the unparalleled advantages of traditional e-commerce that many garment enterprises have entered the mobile e-commerce market. For example, Shenzhen City Yuan Yuan Trading Co., Ltd., which is mainly engaged in textile, clothing, shoes and hats and other import and export trade enterprises, the enterprise's mobile e-commerce platform, not only for enterprises to expand the new product sales channels, greatly enhance the economic efficiency of enterprises, and with the platform's marketing advantages to help enterprises quickly start fame.

Lu Wenxiu, director of Shenzhen Xian Yuan Trading Co., Ltd. believes that the development of mobile e-commerce in garment industry is not only the demand for enterprises to enhance their economic efficiency and expand their industrial scale, but also the inevitable trend of the future development of the garment industry. Building a professional mobile business platform is the primary task for enterprises to enter the mobile e-commerce market.

"The development of mobile Internet is a tradition. business The mode has produced a huge subversive effect. Only with the development of the times, can the fast development of the mobile e-commerce be able to promote the overall development of the garment enterprises themselves and even the entire garment industry, so that we can get the number plates for the Chinese garment industry to participate in the international competition in the future. Lu Wenxiu said.