Zhu Baolin: Building An International Bridge For China's Textile Industry

As the earliest established industry and trade enterprise in China's textile industry, every step taken by China textile foreign company (China Textile Industry Foreign Economic and Technological Cooperation Corporation, China Textile machinery and technology import and Export Co., Ltd.) has condensed the dual responsibilities of seeking the development of the enterprise itself and benefiting the country, industry and society.

In the past 30 years, China textile foreign company has played an irreplaceable role in the process of importing foreign advanced textile equipment and promoting China's textile products to the international market, and has become an important promoter of China's textile industry's continuous progress. In the new century, foreign companies have come forward at the critical moment of reform and transformation, and have made full use of the advantages of the external platform and professional services. They have made outstanding contributions in leading the Chinese textile enterprises to "go out" and helping the textile industry to enhance its international competitiveness.

　　 30 years of accumulation leading China's textile enterprises to enhance their international competitiveness

Reporter: the achievements made by China textile foreign company in the past 30 years and its contribution to the industry are obvious to all. In recent years, reform and transformation and upgrading have been the main theme. What contribution have China made to the related industries "going out"? What kind of breakthrough have they made?

Zhu Baolin: since the establishment of the foreign company for 30 years, it has been playing an active role in the external platform and professional services, contributing to the rapid development of the industry. Generations of leaders and employees have devoted all their lives to the company, working hard and dedicate silently, laying a solid foundation for the development of the company. In recent years, through continuous exploration and unremitting efforts, the company has gradually formed an overall and coordinated development pattern of the four main business of textile machinery export, textile trade, engineering contracting and foreign cooperation, and the company's business strength and core competitiveness have been further enhanced. At the end of 2013, the annual sales revenue reached 6 billion 400 million yuan historically. Among them, the export of textile machinery increased from US $about 50000000 5 years ago to US $260 million in 2013, reaching a record high. Textile imports increased from 60 million US dollars 5 years ago to 530 million US dollars in 2013, and also reached a record high.

The company firmly grasped the development opportunities of the national "going global" strategy, and worked closely with the famous enterprises such as Tianhong, Bailong and Huafu in the industry to provide value-added services for the enterprises to "go out", and successfully implemented a number of major projects in some key markets, thus ensuring the rapid growth of the export of textile machines. At the same time, in line with the transformation of the foreign trade policy of the country, around cotton products such as cotton yarn, grey cloth, cotton lint, cotton and other "cotton series" products, a wide range of channels has been established within a few years, and a set of business models and strategies suitable for themselves has been explored to promote textile imports and establish the leading edge of the industry. In 2013, the import amount of cotton yarn was US $439 million, and the import volume reached 140 thousand tons, ranking first in the country for 3 consecutive years.

The project continued to make substantial breakthroughs. In 1997, many multinationals were defeated to win the textile engineering in Syria, and led to the development of many other projects. In 2009, two textile projects were successfully awarded in Burma, which were deeply affected by the financial crisis. In recent years, the company has extended its development field to water and environmental protection projects. It has won more than 10 engineering materials procurement and supply projects, namely, Changsha water supply, Qingdao Tuan Dao sewage treatment plant, Qingdao Haibo River sewage treatment plant, etc., plus the successful investment of Tianjin membrane technology invested by CTEXIC, and the layout of the environmental protection development of the company is becoming more and more perfect in Hunan. This year, the successful signing of the business contract for Sri Lanka's $79 million sewage project opened the way for the company to undertake non textile EPC projects.

The advantages of foreign cooperation have been exerting continuously. After the establishment of the company, many cooperation projects between the state and Africa and Southeast Asia have been implemented. Recently, 17 foreign aid material bidding projects have been accepted before and after the long term experience of foreign aid. They have been the largest companies in the category A business of the Ministry of Commerce for the 3 consecutive year. The first project of the comprehensive cooperation between China and African cotton four countries, China's cotton planting project in Benin, is also implemented by the Ministry of Commerce and has been successfully launched. It is of great significance to explore the path and business mode of establishing overseas cotton bases. Benin textile company (CBT), which has been winning the local market demand and upgrading its competitiveness, has been making profits for 3 consecutive years. It has been praised as a successful example of China's preferential loan overseas textile projects.

　　 China's textile machinery manufacturing industry was established at the beginning of its establishment. Comprehensive upgrading

Reporter: as a large state-owned enterprise, the birth of China textile foreign company is certainly shouldering the national mission. At the beginning of its establishment, what efforts did the company make when the industry just started?

Zhu Baolin: the first 10 years after the establishment of China textile foreign company is the period for China's textile industry and textile machinery industry to accelerate its development and strive to shorten the gap with the world's advanced level. At that time, the textile industry was poor in equipment, backward in technology and products. Therefore, it was necessary for the country to import advanced equipment and technology urgently needed to upgrade the manufacturing level of the textile industry and textile machinery industry as soon as possible and become a historical mission on the shoulders of foreign companies. The total import of the enterprise's technical transformation task is about 3 billion US dollars, such as the introduction of high temperature and high pressure dyeing machine, air-jet loom, automatic winder and blowing carding unit for more than 70 units, such as Beijing printing and dyeing factory, Shanghai three gun group and Tianjin one cotton mill. It introduces nylon, polyester, spandex, viscose, acrylic fiber and other chemical fiber sets for more than 30 units, such as Pingdingshan cord fabric factory, Jiangxi polyester plant and Jilin chemical fiber factory. It also introduces spray water, rapier, air-jet loom manufacturing technology, high-speed warp knitting machine manufacturing technology, sizing machine design and manufacturing technology for more than 20 textile mills, such as China Textile machinery, Shenyang textile machinery, Xianyang spinning machine, Changde spinning machine and Zhengzhou spinning machine. Under the leadership of relevant state departments, the company has undertaken many textile and chemical fiber national key construction projects and production through unified negotiations. China textile foreign company has made important historical contributions to the upgrading and upgrading of China's textile, chemical fiber and textile machinery manufacturing industry.

　　 Opening China in mid 1990s Textile machinery The road of internationalization

Reporter: different times, the mission of large state-owned import and export companies such as China textile foreign company is different. After the vigorous development of China's textile machinery industry and enterprises, what measures did the company take to cope with the complex import and export environment when the major adjustment of the state's import and export policy was made? What has been achieved?

Zhu Baolin: in the mid 90s of the 20 century, China's foreign trade policy underwent a major transformation, and the mass production enterprises gained the right of self import and export. The company has acutely captured the changes in the situation and decisively adjusted the main business structure. It took nearly 5 years to transfer business from import to import and export, and finally laid a new framework with the export business of textile machinery as the core in the new century.

In 2004, in order to adapt to the profound changes in the external environment, the company made a reorganization and restructuring through establishing a comprehensive strategic cooperation with Jingwei Textile Machinery Co., Ltd. This restructuring is an important step for the Heng Tian Group to straighten out its export channels and effectively integrate resources. The smooth implementation of the restructuring greatly improves the competitiveness of the group's textile machinery exports. Through the resource integration of the textile machinery export of Heng Tian Group, the company rebuilt its own business process, built a perfect export platform, established close cooperation relationship with the relevant production enterprises inside and outside the group, concentrated a number of excellent professional service teams, and formed a perfect foreign marketing network. It established India, Pakistan, Vietnam, Bangladesh, Indonesia, Thailand, Egypt, West Africa, East Africa representative office and wholly-owned subsidiary of Hongkong, China, and set up after-sales service centers in many countries, focusing on localization of marketing and service personnel, and gradually forming a unified, complete and coordinated textile export system and after-sales service system, laying a solid foundation for continuous strengthening and doing the core business of textile spinning. A group of data can clearly illustrate the problem. In 2002, the export of China textile foreign machinery company was 25 million 610 thousand US dollars, and in 2005, it exceeded US $50 million, and in 2006, it reached US $100 million, reaching US $156 million in 2008, reaching US $265 million in 2013, reaching a record high. The main export of cotton textile machinery accounted for more than 40% of China's exports, and the export market of textile machinery covered more than 50 countries and regions in Asia, Africa, Latin America and Europe.

　　 Accelerate transformation and upgrading, build engineering and trade International Enterprise

Reporter: in recent years, two international and domestic markets have undergone tremendous changes, and the competition is more intense. Industrial enterprises also experienced a difficult "transformation", from extensive to intensive management direction, and embarked on the development road of connotation and innovation. Can you talk about the adjustments made by China textile foreign company in recent years, and how to serve the industry better?

Zhu Baolin: in recent years, faced with the arduous task and urgent situation of deepening reform, accelerating development and industry transformation and upgrading, the foreign companies adhere to the spirit of "reform and innovation", take "adjusting organs, building platforms, grasping management and promoting development" as the general keynote, vigorously grasping structural adjustment and management innovation, and actively exploring new models of company development, and strive to promote strategic transformation and upgrading of the company's business. To sum up, it is mainly to achieve "four aspects of transformation": first, to realize the transformation of the main business structure. According to the situation, the company adjusts its business development strategy in a timely manner, vigorously develops new markets, nurture new businesses, integrates internal resources, and optimizes institutional setup, and gradually forms a business structure of "four main business coordinated development of textile machinery export, textile trade, engineering projects and external cooperation", so as to enhance the overall strength of the company. The two is to transform the structure of human resources. In view of the severe situation of the rapid aging of talent teams in the past few years, the company has formulated long-term and medium term talents planning according to the needs of business development. Through recruiting and training fresh graduates and introducing social talents, the talent structure has been optimized rapidly, forming a new human resource team with reasonable allocation and overall quality improvement. Three is to realize the transformation of professional service mode. The company actively promotes the functions of overseas agencies, enriches overseas professional marketing teams, and actively promotes the strategy of localization, focusing on the multilevel and diverse needs of customers at home and abroad, striving to improve the ability of personalized service, and vigorously improving the overall solution capability, so as to win the general praise of customers. Four is to realize the transformation of enterprise management mode. Through the implementation of comprehensive information management, the operation and management level and efficiency of the company have been improved. By attaching importance to employee career planning and optimizing salary and performance management, the company's vitality and creativity have been enhanced. By strengthening budget management and risk management, the company's capability of sustainable development has been enhanced.

Reporter: the achievements of China textile foreign company in the past 30 years are obvious to all. Please talk about the future development goals and ideas of the company.

Zhu Baolin: at present and for some time to come, China textile foreign company is still in an important period of accelerating development, a critical period of innovation and transformation, and a crucial period for transformation and upgrading. The company will further deepen the reform, accelerate transformation and upgrading, and accelerate the implementation of the new development strategy based on the foundation and advantages of its 30 year development. First, we must base ourselves on two industries. Focusing on the two major industries of textile and environmental protection, we have formed an industry oriented, domestic and foreign market oriented advantages, business structure and business characteristics to further enhance the visibility in the international market and enhance its influence in related industries. The two is the transformation business structure. Changing the current situation of the parallel development of the four businesses, establishing "engineering business as the leader, electromechanical products and textile