Details Of Terminal Shopping Guide
The behavior of salesmen in sales activities is actually shaping and representing the image of enterprises in the minds of consumers, which is directly related to the market position of enterprises.
Shopping guides want to maintain good quality and professional image, and the details are the most influential. Therefore, we should pay special attention to the following details:
When you speak, your eyes do not look at the customers. It exposes your inner timidity and makes customers suspicious.
Therefore, we should overcome fear and look at each other in a natural way when we speak. But we should constantly move our eyes. We should not always stare at one spot, maintain and show confidence.
Don't be nervous and not articulate.
Accurate posture, do not have small movements, such as shaking legs.
Don't look around or yawn when you talk with customers.
Do not interrupt customers. When the customer is speaking, the guide does not hear clearly or do not understand. It is best to take notes and wait for customers to finish asking and explaining.
Do not speak bad oral words, or spittle when speaking.
Avoid exaggeration and forget yourself.
The main points of sales should be concise and comprehensive. It should be focused on the main features, not to list the advantages in broad terms, and to introduce the advantages one by one.
Never talk about customer physiology.
We must not ignore customers.
Never be indifferent.
Don't ask questions mechanically.
Avoid excessive enthusiasm and hard sell.
Avoid sudden appearance and disturb customers.
Avoid getting too early to avoid customers being harassed.
As far as possible, do not let the customer say "no", but let the customer say "yes" and speak correctly when using the pause.
Don't promise yourself that you can't do something.
Notice: customers will not only remember the promise of the salesmen, but also eagerly expect the purchasing officers to realize them.
Promise
。
Respect customers.
Man is the union of two personality traits, namely the real self and the self in others' mind.
Shopping guide must pay attention to second kinds of customers.
personality characteristics
。
Even if a customer is a liar, you have to make him think you are honest.
respect
user
Complaints.
The complaint of users is that they provide clues to users who are dissatisfied with the purchasing agents, and the users who make reasonable complaints are equal to giving you a chance to serve again.
Therefore, listening and respecting the complaints of users should be tolerant and generous.
Be brave enough to admit mistakes and correct mistakes.
If there are any improper things in the sales promotion process, the shopping guide should be bold enough to correct mistakes and improve in time.
Notice: when you win, you lose the day of sale.
Modest and amiable.
To be smart or to flatter and flatter will make customers feel disgusted, and a humble and affable gesture can give customers a sense of superiority, thereby improving the value of products and services.
Humor.
The humor of the shopping guide can ease the atmosphere and resolve misunderstanding so as to better communicate with users. However, it should be noted that if someone needs to be a humorous joke, the object should be the guide, rather than the purchaser.
Don't hurt your competitors.
Criticizing competitors and their products by naming names can sometimes play an opposite role.
Shopping guide should go beyond your competitors with commodity knowledge, service, credit and enthusiasm.
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