Electricity Providers And Retailers Scramble For Market Share

The annual "double eleven" war is undoubtedly the strong stage of the electricity supplier.

At the zero hour of November 12th this year, after 24 hours of Internet users' frenzied sweep of goods, Tmall's double eleven trading volume exceeded 57 billion 100 million yuan.

With such an amazing

Correspondingly, it is the ingenious wrestle of traditional retail department stores.

Among them, we have to mention Nanjing new hundred.

This year, as a representative of Nanjing's traditional retail department store, Nanjing new hundred more new annotations, that is, "Alibaba group A-level strategic customers".

Such a name came from this year's national day, the first time the new hundred joined hands with Ali to try O2O marketing, ranking the first in the 22 shopping malls in cooperation with ALI.

Thereafter,

Nanjing, the new year's Eve and the new year's Eve, will also take O2O marketing as an effective way to give back to consumers, and occupy a favorable position in the competition with the electricity supplier.

Unlike the new hundred online leveraging, Suning's campaign is based on the simultaneous force of online and offline.

The birth of suning.com service station is the best interpretation of the integration and development of the Suning line.

The reporter understands that at suning.com service station, the staff can not only help people buy household appliances on suning.com line, but also distribute household appliances purchased online, and provide home appliances repair services to provide more intimate services to more rural consumers.

And such

That's what electricity providers lack most.

From the traditional retailers such as Xin Bai and Suning, we can see that in the face of the Internet technology revolution, store operators' cognition and practice of the Internet from "competing objects" to "things used" and then to "things that are located" are becoming increasingly prominent.

Internet technology is changing not only the sales platform, but the whole mode, behavior and thinking.

The competition between e-commerce providers and shop operators will continue.

While strivating to consolidate their dominant territories, they are also constantly infiltrating into areas of mutual dominance, making the pattern and share of the market always in the "new normal" of dynamic competition.