Electricity Providers Closely Follow The Layout Of Department Stores Or Usher In Spring

E-commerce doesn't seem to have the meaning of "offline" department stores. The domestic electricity supplier giant Alibaba follows the traditional department store's footsteps. In October 2014, it announced that the group would launch a thousand County million village plan, investing 10 billion yuan in three to five years, and establishing 1000 county-level operation centers and 100 thousand village level service stations.

Ma Yun led Ali to enter the rural electricity business in such a big way, stirring the traditional department store industry in the layout of the three or four tier cities again.

New urbanization brings new opportunities

"Compared to the commercial resources and high operating costs that have already been saturated in the second tier cities, the consumption demand of the three or four tier cities continues to grow and the consumption potential is huge."

Xia Lin, the management department of the China department store business association, said that the big department stores have been sinking in the channel, and more and more department stores are in the three or four line city layout.

The layout of department stores

At the time of becoming a new trend, the state officially issued a series of documents on the new urbanization, which brought a gospel to explore the traditional department store industry on the road of pformation.

New urbanization is the result of population aggregation and social development brought about by industrialization and urbanization.

According to the relevant planning, the focus of new urbanization in China is the urbanization of cities below three lines and counties and counties below. Experts believe that this will inevitably bring about a rapid upgrading of population aggregation and consumption in these regions.

According to the insiders, unlike urbanization in the United States, urbanization in China must be characterized by a high population concentration. The pattern of retail industry is also different from that of the suburban shopping centers in the United States. Coupled with the slower pace of life and the lower value of time in small and medium-sized cities, the consumption behavior of customers will be different from that of a second tier city with high time value, which will show the pattern of common development between shopping centers and other formats.

Therefore, there is still room for development of department stores in these cities, and there are opportunities for rapid development under the background of new urbanization.

Although new

Construction has pointed out a new way for the traditional department store industry, but generally speaking, the spring of department stores seems to have not yet come.

It is generally believed that 2014 is the "cold winter" of the department store industry, especially in the second tier cities. The traditional department store industry has fallen into a "closed shop tide" due to poor performance and plunged profits.

Even the department stores that survived in the closing operation are still "living" under the impact of e-commerce.

"Modern people's consumption is not as satisfying as before, they are only satisfied with shopping in shopping malls. Now they are all about eating, drinking and playing together.

The pformation direction of department stores is the integration of O2O online and offline, one is shopping center.

Xia Lin once said.

At present, the demand for cooperation between traditional department stores and electronic business is urgent.

During the Tmall double eleven shopping Carnival in 2014, a total of 28 department stores, including Yintai business and Joy City, formally participated in Tmall's "double eleven" O2O special event.

In addition, many shopping malls have opened up multi-channel e-commerce channels, such as the old shopping malls Wangfujing department store group, choose stores, PC terminal official website, mobile terminal WAP website and other self built channels, as well as WeChat service platform, Tmall and mobile phone Taobao and other three party sales channels, realized the full channel service, entity stores and online channels to get through and integration, online and offline respective complementary advantages.

In addition, shopping centres in department stores are becoming more and more popular.

In recent years, the lack of retail power has led department stores to seek external solutions. Some hundred stores have used the shopping center format to make adjustments, adding catering areas and children formats.

In the case of limited property conditions, the industry generally believes that the adjustment of shopping malls is only suitable for the pition period, not a permanent solution.