Sijiqing Clothing: Grasp The Development Of Micro Market

Zhu Haoquan, chairman of Sijiqing fashion group, said: "Sijiqing is now developing the fifth generation market, which is the smart market combining e-commerce platform.

As a result, Sijiqing merchants used Moore Street micro shop and opened a "market" on top of the physical store.

"The market is in its pocket. It pays at any time."

Beside the entrance of Sijiqing's clothing market, the advertisement of the "Mo Street" has made people feel the strong atmosphere of network marketing.

The mobile phone sweeps down the two-dimensional code to be able to download the mobile client, this is the Sijiqing clothing market pushes the O2O sale new pattern in 2014.

Lin Hongzhen, a clothing market merchant in Sijiqing, said: "the new listing, the sample should let the customer see as soon as possible, the circle of friends is not suitable for mass production, because it involves a lot of business secrets, just to use micro shop to promote and online pactions.

My clients are mostly young people, and they are more receptive to new things.

Using a micro store order may be troublesome to fill in the first registration, but after completing this step, the later order will become very simple, which is particularly useful for fixed customers.

Introduction, at present, Sijiqing clothing market has more than 2000 merchants joined the O2O mode, online trading volume has accounted for about 20% of the total market share.

Mo Street mobile platform and computer network platform to achieve synchronization.

Offline shop display, mobile phone paction payment order, centralized logistics delivery, the advantages of O2O mode show.

On the one hand, the clothing market in Sijiqing will help businesses to open up more channels for e-commerce by means of electronic commerce, so as to increase the profit margins of operators.

Zhu Hao Chun believes that compared with pure electricity providers, wholesalers in Sijiqing's clothing market have the advantage of sourcing channels. Making good use of O2O mode means opening another "market" outside the physical store.

All-new

The goal is to achieve.

Flat, reduce intermediate links and logistics costs.

Upstream services for small and medium enterprises, downstream consumers.

For example, the establishment of a national brand strategic alliance, the goal is to gather 5000 clothing brand enterprises, to the national development channels.

Use O2O mode to realize information flow, logistics, capital flow and goods shop linkage.

"At the very least, the traditional market has to be cultivated for 35 years to form a climate. Now, combined with the O2O mode, business pactions will be greatly advanced, and a certain scale of pactions will be formed before the operation of the physical market, which will greatly shorten the cultivation time of the market."

Hangzhou Sijiqing Network Technology Co., Ltd. CEO Murong said that the goal of Sijiqing network is to develop 20 markets by 2016, and the scale of platform trading is 30 billion yuan.