How To Find Out What'S Wrong With The Store?

The general manager looks at the moving line, usually directly looking at the main passageway, how wide the main passageway is, how to set up and display promotional positions, and how to pition the different categories in the extension process.

But I am not the same. I look at the moving line by looking at the direction of the customers, looking at the different types of customers and seeing the customers' pause time at different stops, so as to study the rationality and pition of the category layout, the promotion area setup and the effectiveness of stacking.

And visual fatigue solutions.

I see the trend of customers, followed by the law.

In my own store, I will analyze the customers of my shop and select a representative customer randomly to follow it everyday.

With the layout of the door store printed on the coordinate paper, from the beginning of the customer's entry, the customer's track line is drawn with the customer's action, and the customer's standing point and the length of the residing time are marked out. At the same time, the customer's view on the goods of the shelves in each sub channel is recorded, and the customer's visual fatigue is studied (the customers usually look straight, out of the channel after visual fatigue).

Over time, after mastering the action trajectories of different types of customers (age, gender, level), I can merge different kinds of trajectories of similar customers to draw different types.

The main trend in our store is coincidence and coincidence.

Then, we can set up a display or promotional location for different types of customers on the active line of different customer groups. At the same time, we will display key recommendation products or hang out targeted promotional prompts (POP) at the customers' staying spots for a long time; and after studying the visual fatigue point in the secondary channels, I will change the commodities at the point of visual fatigue.

Ways, adjusting pitional varieties, strengthening sales promotion tips (such as shop manager recommendation, etc.) or even adjusting shelf length.

I will also go to see rival stores and learning stores.

Similarly, when I look at the moving line, I follow the law.

First, the layout map of the store is copied on the coordinate paper (usually large stores have layout hints, which can be depicted or stolen; if not, I can draw roughly), and then the customers who choose to follow are purposefully selected, and the track, residence time, time and visual fatigue are recorded.

Then we will study the promotion behavior of other stores on the main track of customers, the pition of categories at the line of change, the display of goods on the settlement point, the promotion and display, and the methods of relieving the visual fatigue of customers.

While studying others' strengths, we should study ways to crack down on competitors or mismatch promotions with competitors.