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Tips For Choosing High Profit Shops

2015/4/4 21:54:00 7

High ProfitStore LocationMarketing Strategy

The location of a small shop is very important. Generally speaking, a lot of people will bring cash flow to you. But there are many other conditions that need to be considered in deciding the success or failure of a store.

No, look at the following two examples:

Scene 1: surrounded by high-grade commercial buildings and top shopping malls, the appearance of a Ming and Qing furniture shop is somewhat abrupt, which has a lot of incongruity with the rich urban atmosphere around.

In the second half of 2005, in the second half of 2005, Cai boss learned that a shop in Nanjing had to be rented out. When she looked at the house, her friends advised her: "there's so little traffic here, what's the use of the lot? It's a good thing to open a shop here." But after shaking around for a few times, she decided to rent the 50 storey two storey storefront, and paid the annual rent of 100 thousand yuan at a time. What prompted her to make up her mind?

It turned out that in her mind, "little nine nine" had been fought long ago. Although there are not many people on weekdays, there are many foreign invested institutions in Jiangsu, and there are many foreigners and senior white-collar workers in and out. If we open a "street of Chinese ancient culture" on the Zhujiang Road, we will be able to attract the crowd with characteristics and drive the flow of people with the scale. Moreover, such people have considerable income and elegant taste, and are very fond of Chinese traditional culture. They have both purchasing power and desire to buy.

Next, she approached several shops on the side, considering the details of the rented store. Management Problem. The concept of "ancient culture" is too big. What does she do concretely? Originally wanted to do antique business, but considering that only one facade was difficult to make at that time, it gave up. Later, someone gave her an idea and said, "here is a lot of business buildings, and there is a great demand for lunch and night snack. You have your own restaurant, and then open a shop here, and earn it!" but Cai boss still didn't listen to her advice. She had an account in her own mind.

The shop has been idle for more than a month, and the monthly rent of nearly 10000 yuan has been hit by water, and the house is still empty. During a chat between friends, a friend in the clothing business introduced to her a furniture factory in Ningbo which was a retro style. So she went to Ningbo once in a while. She walked in the huge factory building, accompanied by the factory's staff, jot down the number of her chosen pattern, and bought a 30 thousand yuan product in a circle.

After returning, she began to follow her own ideas. Renovation Shops. From signboards colour The layout of the store hall and the display of objects are all designed by her hand. She not only put the Ming and Qing furniture from Ningbo into the shop, but also moved her former collection from her home to the store. More than a month later, an antique furniture shop in the Ming and Qing Dynasties broke the ground in the hustle and bustle of reinforced concrete.

Although it was three months before the shop opened, it was a good business. The last 30 thousand yuan was sold out in less than a month, and in the next two months, about 200000 yuan was sold from Ningbo and 110 thousand was sold. It is said that more than four months have been opened and the cost has been recovered. Recently, she moved on to the idea of opening a branch store. She had been searching for a good front door in another city for some time.

Cai boss observed many similar stores, and found that many of these shop owners are outsiders. They often have to go to various cities and have to invite people to look at shops. The labor and travel expenses are deducted from profits and the price is naturally high. And Cai boss in the small place careful calculation, she saw the shop to save labor costs, and good relations with the manufacturers, sometimes manufacturers happen to have goods to send, also can help her take the past, so as to save some transportation costs.


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