2012-2013 Annual Report On China'S Clothing Industry Development Report

At present, China's garment industry relies on the advantages of manpower and processing and manufacturing to become an international competitive advantage of machinery at present. But we need to accelerate the pace of structural adjustment and complete transformation and upgrading as soon as possible.

The traditional processing and manufacturing mode can no longer meet the needs of the current garment industry. The clothing industry will soon enter the era of service driven. Its core is to shift from product centric manufacturing enterprises to customer centered service enterprises, fully meet customer's spiritual needs, and extend product value chain. Service brand To increase the added value of brand.

Clothing itself is Retail service industry 。 The clothing industry can not only satisfy people's material needs, but also satisfy people's spiritual and cultural needs. It is not only a functional consumption, but also a spiritual, cultural and fashionable consumption. We should attach importance to clothing service. Clothing itself is a retail service industry. It should be said that China's clothing industry has come to the era of service driven.

Service driven is the demand of market evolution. After 2010, we should enter the service driven era. It is a continuation of the business era. The service driven era is brand and service. In this era, the transaction of clothing is conveying the satisfaction of the culture and spirit of the consumers. The service is the first. The service driven era has entered the era dominated by soft services, changing the mode of thinking, working hard on terminal services, reflecting more non-material products in the production and sales process, giving more cultural connotations to the products.

　　 Service driven Era Service innovation. At the present stage, simple services in a simple sense can no longer meet the requirements of the industry. We should focus more on service innovation, and the future clothing brands should enter the era of service win in an all-round way, from the original price competition to the value competition. In the transformation of enterprises, service driven is the demand of market evolution.