Actively Establish Channels Of Emotional Contact With Old Customers.

A large number of loyal customers are attracted by the women's clothing, and the fixed source of tourists support their market position. No matter how bad the market environment is, the customer's constant support will shield them from the wind and rain. So, what kind of process can the brother take to achieve the steady development of the terminal customers? Today, Xiaobian takes you to understand.

In the daily store operation, the store manager should remind employees repeatedly to pay attention to customer service, and discuss the customer satisfaction with the examples at the staff meeting. We should solicit feedback from customers and take customer satisfaction as part of employee performance evaluation. Clear the corresponding expectations and minimum customer service standards, and specific in place.

First, emotional investment: the establishment of "self effect". Through frequent phone greetings, special care, mail sales advice cards and holiday or birthday cards, souvenirs, social networking, etc., to express concern for the old customers. Small cards and simple information will become a link between buyers and sellers. Interpersonal relationship It will make many customers willing to deal with us for a long time.

Second, care about customer Psychological feelings: perceiving customers with perceptual actions and language, no one will. Refuse others Of concern, no one will refuse the heart of the move.

Customers who come to shop after a rainy day ask whether they have umbrellas before going out and provide umbrellas when they receive an umbrella without any umbrellas, and urge that if they are caught in the rain, they must change their clothes in time. After coming home, I send messages to customers who consume the same day, thank them for coming to support us on rainy days. If we remember the customers, the customers will remember us.

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Commodity is the product of the development of certain social productive forces and scientific and technological level. In essence, it embodies the evolution of history and the progress of human society. Therefore, display design, which is the information medium between commodity and consumer, is bound to have distinct characteristics of the times. Concretely speaking, modern commercial exhibition design is to use the advanced science and technology of the human society and modern business management tools to make use of the material convenience conditions brought by the mass production in the industrialized society. Through the display of various media, it creates the changeable visual communication effect, completes the media planning in the commercial category, and then changes the shopping psychology of the customers with the brand-new commodity concept, so that consumers can make an organic choice of the commodity under the influence of the display form. Practice has proved that a more successful design often has a sense of high intensity of excitement or novelty, and is compatible with the high emotion determined by the high technology and modern lifestyle, thus arousing people's aesthetic feeling. Lacking the sense of the times, the design lacks visual impact, so it is not easy to attract people.

It should be pointed out that while paying attention to the sense of the age of commercial display design, we should not neglect its national style. Because of the specific geography, climate and other living environment factors, the unique habits and customs of various nationalities and their unique emotional responses to graphics, colors, natural objects, numbers and so on have been created, and certain aesthetic stereotypes have been formed. Therefore, in the commercial exhibition design, directional analysis should be carried out to cater for the aesthetic needs and material needs of the specific consumer groups. In addition, the national style of laying stress on commercial display design is also reflected in the inheritance of traditional design techniques and the creation of aesthetic re creation. This is because the traditional design method has a local flavor and national style. It not only entertain customers with its own aesthetic characteristics, but also become a symbol of national culture.

Nowadays, the diversity of traditional culture in different regions and nationalities has greatly promoted the development of tourism culture. In order to cater to the tourists' psychology, designers focus on artistic conception and create a series of exhibition works such as "living museum" and "antique city" by means of traditional design techniques. This form of expression adopts modern surrealism theory of "borrowing truth" and "transforming realism", giving its national tradition modern fashion aesthetic feeling, attracting many domestic and foreign tourists with its unique way. In addition, the traditional design style often implies to people that the commodity is a time-honored "old brand", thus displaying its precious and convincing quality.