Join The Summit Department Forum To Discuss The Development Path Of Shoe Spinning

In addition to strengthening its own construction, Jinjiang international shoe spinning City has also continuously introduced external strength to join and participate in the industry so as to better serve the development needs of the industry.

Among them, the China department store summit held recently has been successfully held.

In from April 17th to 20th, the thirteenth China department store summit held by Jinjiang international shoe spinning City was held in Jinjiang. With the theme of "pformation and regression", nearly 400 people, including government officials, industry experts, business elites and international retail veterans, gathered to explore the way of industry development, focusing on the return of the essence of retail spirit, exploring the core of business value, and defining the future direction of pformation and development.

It is worth mentioning that this China's department store Summit for the first time is out of two major cities in Beijing and Tianjin.

It is understood that the forum has been successfully held in Beijing, Tianjin and other cities for the 12 session.

With its unique professionalism and high foresight, the China department store Summit Forum has become a gathering of the elite of China's department stores, leading the development of China's department stores. It has successfully set up a platform for the government, industry and enterprises to integrate ideas and wisdom, and become the most authoritative, influential and appealing Brand Forum in China's department stores. It is regarded as the "Davos forum" of China's department stores.

And at the forum, experts and business elites will develop new normal in circulation industry.

Interpretation; the impact of China's economic structural adjustment on the consumer industry under the new normal; the development and reform of Japanese department stores during the great turning point, and intense exchanges and discussions, offering a most professional and deep ideological and practical feast for the enterprises and industry.

But for Jinjiang.

The impact of this thought feast is needed.

To digest, absorb and apply, it is also the business opportunities brought by retail giants from all over the country and even abroad.

As the most important supporting activities, the department store Zero supply fair 2015 created a face-to-face direct docking platform for Jinjiang's local manufacturing enterprises and retail businesses all over the country. By integrating upstream source resources of manufacturing and processing enterprises, zero supply and direct docking were carried out with downstream retail channel terminals to help businesses get through the retail channel.

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Since the 80s of last century, world famous brands such as Nike, Adidas, PUMA, KAPPA and Timberland have made Putian their own processing factory.

In recent years, Putian has become an important production base for the export of the national footwear industry. In the process of subcontracting the world's top brands, Putian has accumulated a lot of world-class shoe making technology and experience.

However, with the continuous increase of production costs and the competition of low labor cost countries such as Vietnam and Laos, the footwear industry in Putian, which is mainly dominated by OEM, is now in a state of weakness.

According to the statistics of the Putian municipal government, the annual production capacity of the shoe making enterprises in Putian can reach 20 billion pairs, but at present, the idle capacity exceeds 1 billion 200 million.

Some enterprises have also gone through a detour in the pformation. Putian has even been dubbed "fake shoes city" because of its high imitation of all kinds of international brand names.

In the past two years, under the initiatives of the Putian government to crack down on counterfeiting and constantly support local shoe enterprises to upgrade their own brands, Putian enterprises have started their own brand innovation.

According to the statistics of Putian Footwear Association, there are about 3000 factories with independent production capacity, including 310 large-scale enterprises and 300 registered brands.

However, the development of independent brands is still very difficult.

At the same time, Li Nu, who started with Anta, lost money after losing 50 million.

Since then, a large number of slaves have entered the middle of Anta.

Now Anta has been listed on the Hong Kong stock market, and Putian's Nu Nu has become its foundry factory, erasing its own brand.

In Sunway, 2/3 of the production lines are still being processed for H&M, ZARA, TOMS, K-7, Looklife, BBC and so on, and their profits have been used in the cultivation of their own brand, Song Zonghu. The chairman of the company has already invested more than 200 million yuan in Si Wei Qi's investment.

But at present, his cognition is still not up to his expectations.

Si Weiqi's stores in major cities also have only 1/3 of the highest peak.

In 2014, Taobao released the "Taobao linkage police counterfeiting report" released in 2014. The Putian sports shoes cluster was listed as a fake area.

Shao Xiaofeng, chief risk officer of Alibaba group, proposed a new direction of counterfeiting: selling counterfeit products and selling fake products.

The future direction of counterfeiting must be centered on "comprehensive governance and fostering originality".

In early 2015, the Ali group and the Putian municipal government began the linkage between enterprises and the government, trying to integrate the advantages of the local manufacturing industry and the advantages of Ali on the e-commerce platform. The Putian municipal government has endorsed the original indigenous brand sports shoes, and Ali group has also set up a working group in Putian, certifying the footwear enterprises and products in the field, and has invested in high-quality resources such as Taobao, Juhuasuan and other electronic business platforms, and tilted the Putian's own brands, thus promoting the pformation and upgrading of Putian shoe enterprises.