How To Innovate In The Off-Season Sales Of Garment Industry?

(1) off-season marketing mode innovation

The model innovation of off-season sales promotion is the most fundamental solution.

But there are also characteristics of high risk at the initial stage of investment, and the final market outcome is difficult to judge.

But once it is successful,

Very huge.

(2) product innovation

Light season, there must be a light reason.

Refrigerators and air conditioners do not sell in winter, just because people are looking for warmth instead of cooling at this time.

Therefore, increasing the air conditioning function is the response to the off-season.

Product innovation is the redefinition of products to meet consumers' needs in the off-season or cater for their sense of off-season.

(3) sales innovation

Similarly, the use of off-season reasons can also solve the problem of off-season in the way and mode of sales.

Let's take chocolate as an example.

In order to overcome the summer temperature constraints, Dove chocolates are bold in display and way.

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In some cities, Dove has sold chocolate to the cold storage cabinet of fresh milk and fresh meat products through negotiations with supermarkets, so as to solve the problem of chocolate preservation in summer.

And, by selling bundled products with Coca-Cola's brisk sales this summer, the off-season has been realized.

A substantial increase.

(4) consumption innovation

The appearance of off-season, except for some objective reasons, is often due to consumption habits.

The way to use products.

As mentioned before, the objective reason is that it can be targeted and suit the remedy to the case.

Similarly, consumption habits and consumption patterns can also be changed.

A typical example is to guide consumers to "hot" consumption of beverages in winter.

In the north, new consumption styles such as "hot pot in summer, ice cream in winter" and "fried ice cream" are all related to consumption innovation.

To sum up, the off-season sales promotion can not only provide certain economic benefits to the sales of the season, but also make use of certain sales promotion measures for off-season clothing, which can also pave the way for long-term market positioning and market expansion. Therefore, good clothing sales promotion plan in off-season is definitely worth our trying and executing. How can we come up with a good idea quickly?

Action plan for off-season promotion.