Anta Opened The Thirty-Third Sports Fair, Running Shoes Technology

In May 8th, the thirty-third China International Sporting Goods Fair (hereinafter called "sports Expo") opened ceremoniously in Fuzhou, Fujian.

As the leading brand of the domestic sporting goods industry,

At the current sports Expo, the theme of "technological innovation never stops" is the theme of the exhibition. Liao Hui, Yao Jinnan, Feng Zhe, Li Zijun and other Olympic champions are coming to the scene to cheer for the release of Anta's latest technological achievements.

According to the introduction, this year, Anta has displayed the award and competition training equipment specially designed for the five Olympic sports management centers of the Chinese Olympic Committee and the State Sports General Administration, including Olympic award dress, gymnastic match equipment, winter sports equipment, Taekwondo match equipment, water sports equipment, and wrestling match equipment.

With the brilliant interpretation of four Olympic champions at the scene, the Anta brand hall has become a technological exhibition hall and an innovative hall.

"For many years, Anta has provided high technical sports equipment for Chinese sports delegations and Chinese sports athletes to help athletes get good achievements in the field through scientific and technological innovation.

The exhibition is equipped with excellent representative works.

Ding Shizhong, chairman and CEO of Anta sports director, told reporters.

Anta's "national team" technology and equipment unveiled

The Anta Pavilion of this year's sports fair is mainly divided into COC competition equipment zone.

The two largest exhibition area.

Among them, the COC equipment area is divided into the award equipment area, the gymnastic equipment area, the wrestling equipment area, the Taekwondo equipment area, the water equipment area and the winter sports equipment area according to different sports items.

When the reporter walked into the Anta Pavilion, the first thing that came to her eyes was a row of neat and spectacular award winning equipment areas. Here showed the award winning equipment of Anta for all major international sports events since 2009, including the Vancouver Winter Olympic Games, Guangzhou Asian Games, London Olympic Games, Sochi Winter Olympic games, Inchon Asian Games and other international competitions.

According to the briefing, from the Vancouver Winter Olympics to the London Olympics, and then to the Inchon Asian Games, Anta's award dress for Chinese athletes is based on the theme of Chinese dragon, and is therefore known as Anta's "champion dragon suit".

The Chinese nation is a descendant of the dragon. "Dragon" is one of the symbolic elements of Chinese culture. Anta integrates the Dragon element into the award dress of every major sports event, and takes the image of dragon as the design element and design concept of all previous awards clothes. It is hoped that the Dragon Spirit can inspire Chinese athletes to create brilliance and honor China in the arena.

Take the dragon clothing of the 2014 Sochi Winter Olympic Games as an example. Anta takes the "Nine Dragon Wall" as the core design element, and prints the dragon image of nine different forms on the award dress, and inherits the consistent design concept of "champion dragon clothing". The back of the garment "China" is based on the description of the Chinese character and the song style, highlighting the Chinese characteristics.

On the fabric, dragon clothing is selected from the traditional Chinese knitted fabric, which represents the extensive and profound weaving process in China. The knitted yarn of the neckline, the symmetrical ribbon stitching of the sleeves and the gold zipper buttons symbolizing the glory enhance the quality of the whole garment.

Breath is the most fashionable Olympic costume in China.

Since 2009, Anta hopes to spread China's "dragon culture" through the Chinese sports delegation wearing "champion dragon clothing".

Unlike champion dragon clothing, which represents Chinese culture and shows the charm of China, Anta provides more functional equipment for the five sports management centers of the State Sports General Administration, which needs to help athletes play a better level in the arena.

When the reporter came to lift the soft sports equipment area, a "tonnage class" weightlifting shoes immediately attracted the attention of reporters.

"This is Anta's" tonnage class "weightlifting shoe specially designed for the Inchon Asian Games Chinese weightlifting team. It not only can bear the weight of athletes and barbell weight, but also support the tremendous power generated by athletes when lifting barbell, so we can imagine how strong stability and compression resistance it is," Anta brand President Zheng Jie told reporters.

Anta found in the study that weightlifters' high support and high stability demand for shoes coincided with Anta's A-FORM technology characteristics. Anta upgraded the technology to the weightlifting shoes to meet the needs of athletes.

Similarly, in the winter sports equipment exhibition area, the application of new materials, new technologies and new technologies is even more exquisite.

Taking the Sochi Winter Olympic short track speed skating suit as an example, Anta used special high-tech fabrics, which not only made the athletes comfortable and warm, but also effectively reduced the wind resistance in skating, and strengthened the wrapping and safety protection functions to prevent the ice knife from splitting when the accident slipped.

"We aim at the characteristics of short track speed skaters prone to fall, and use bulletproof materials to make synthetic fibers in the joints of the wrist, ankle, knee and blood vessels, so as to ensure that athletes fall even if they fall short."

Ruan Guoqing, director of Anta sports science laboratory, told reporters.

In addition, the water equipment area, the Taekwondo equipment area and the gymnastic equipment area show the technological equipment of each project one by one, each of which has its own unique sports attributes and technological characteristics.

Of course, in addition to these "national team" equipment, Anta running technology is also brilliant at this sports Expo.

Elastic glue, flexible column, easy bending, energy ring, double bottom and so on 5 big.

The technology has been fully unveiled, attracting many spectators to visit.

In particular, a "Challenge 100" running shoes specially designed for China's top marathon runner, Chen Penbin, "challenge 100 days and 100 marathons" brings together Anta's latest running scientific and technological achievements.

The appearance of "Challenge 100" is very simple and smooth. The shoe design with the middle waist makes the shoe's package very good. The shoe upper is also well fitted to the feet and runs very comfortably. On the vamp, "Challenge 100" is constructed with a large area of engineering net cloth, which makes the vamp breathable and comfortable, bringing the refreshing wearing feeling for the runners. In addition, the "challenge 100" heel retarding technology adopts the layered structure and the application of the shock absorbing material, so that the heel's shock mitigation effect is more powerful. Finally, "challenge 100" follows the classic Anta A-CORE core technology shock mitigation technology, which can provide good resilience and resilience, and better protect the knee joint. Reporters found that