What Attitude Should The Entity Store Face To The Challenges Of The Times?

Regardless of the size of the store, offline stores can or should have been online for a long time. We can launch online promotional activities such as online promotion and new product announcement at the PC end or mobile terminal. We have already been able to provide directional mobile terminals for the surrounding people based on their geographical location, and also through WeChat.

And WeChat group (or other ways) to carry out some basic management and maintenance of customers; also through online channels to find suppliers to place orders.

The so-called "zero inventory" is a relative concept. Compared with the past, we only need a small number of scattered stocks.

Some are aimed at items that are mainly sold, items that are mainly recommended, and so on, because of the need for inventory produced by physical samples, or because of the predictable sale of certain products, the tight supply chain, and the large scale "economic procurement" order bookings due to sales forecasts.

That is to say, our inventory is only caused by samples and other reasons.

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The more advanced technologies such as deep AI, 3D simulation and so on, before the popularity of the retail industry, even before the consumers born in 1990 were not old, the answer must be negative.

Because in my view, in the consumption, especially shopping choice, the consumption experience of "forcing" is higher than that of personal experience and personal sense.

Wait for the pleasure of going to the streets, looking for products, judging, trying, and comparing with goods.

In order to better achieve this state, there are several basic requirements: first, store screens, mainly display goods through electronic and webpage shelves; secondly, customers can accept reasonable order processing and delivery time; thirdly, the order forecast, booking, order and so on of physical stores and upstream manufacturers or distributors are all through the network; fourthly, the development and satisfaction of manufacturers and social logistics distribution strength.

Nowadays, the retail stores of various formats are ushering in the era of "forced" popularity.

But what we should think about is that if the bulge is not for the truly valuable consumption experience, it is not to promote sales, or to be a hooligan. It will take a lot of detours and even go back in the future.

Just imagine: can electronic screen, LED LCD and iPad screen really replace physical objects? Or is there really no need for physical samples in future stores?