Clothing Sales Promotion Is Not Simply Selling Clothes.

In the past, there were very few price promotions for clothing terminals, and merchants might occasionally reduce their prices. Consumers might believe that, but now, some stores are selling away all year round, and consumers will not believe it for a long time.

Therefore, instead of some sales promotions which are not usually promoted, if you do a few promotions occasionally, you will get better results.

Clothing promotion can not be used everyday.

Many terminals often modify the price tag of clothing, and then offer a discount in the name of promotion.

Actually

The price of clothing is probably higher than the normal price.

The most direct role of promotion is to clear up inventory, return funds and secure customers.

Since it's a promotion.

There are some fees to be charged on the price.

However, promotion is not only a "expenditure" but also an "investment".

There is no doubt that promotion is a natural investment.

But this kind of cost investment is not simply spending money, but a continuous "growth bonus" process for brand growth.

Many clothing brands carry out promotional activities can help consumers, attract more consumers to buy, and more can leave brand marks to consumers.

Promotion is a form of value exchange, so we must consider the problem from the perspective of value.

Popularly speaking, we must aim at making profits.

Therefore, when we design the sales promotion plan, we must seize the premise that we can exchange the maximum profit at a small price.

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When designing a sales promotion plan for a product, we must give full consideration to the interest needs of the target consumer group of the product, and choose the lowest cost form in the various needs of the target consumer group.

There is also a promotion, although there are gifts to send, but the quality of the gift is very poor, the guests feel very bad, it seems to be perfunctory, saying that there are gifts, not as bad as gifts, poor gifts are also to spend money, so this is the promotion of white money, meaningless.

It is necessary to do well in the evaluation and tracking of every promotion and special event.

The successful experience and failure lessons of promotional activities can serve as a valuable asset for clothing brands.

Therefore, when the clothing enterprises make the promotion activities, we must pay attention to the tracking and analysis of the promotion activities and the evaluation of the effect.