Chinese Designers Took Losangeles.

Recently, the United States family

The 8 Chinese designer brands were introduced into the store in Losangeles, and 183 square meters of 518 square meters of shops were displayed on the display.

Let's take a look with Xiaobian.

The 8 Chinese designer brands are Chi Zhang of relaxation, Li Yunze's TACITURNLI, Yang Zhichao's G.O.D., Atelier Rouge Pkin of P.J., Wang Yang's Yaang, Hui Wenlong's HUI BY Yaang, and the "Hui" and "Yu".

Many of them appeared in the US market for the first time.

The 2015 spring summer series of Chi Zhang

Among them, G.O.D. from Hongkong is not a complete fashion brand. In 1996, G.O.D. sold Yang Zhichao and his team's home furnishings and furniture besides fashion.

G.O.D.'s home design often has a strong style of Hongkong and south of the Five Ridges of China, such as the zero purse below.

"If (

If we succeed, we will expand.

If it is not satisfactory, it will be better to maintain the status quo. "

American Rag's co owner Mark Werts said in an interview with the women's wear daily.

In addition to the introduction of the more obvious products of the "Chinese style", the store has rearranged it for the purpose. There are two Chinese national flags and American flags hanging on the wall, and the Chinese flag is the "friend" under the national flag.

From the choice of brand to the layout is in line with westerners' imagination of China.

American Rag currently has 2 stores in southern California, with 13 stores in Japan, while 1 in Thailand and Indonesia.

In June of this year, American Rag will also plan to open a new store with an area of about 2000 square meters in Nanjing West Road, Shanghai.

In fact, Mark Werts is

A frequent visitor.

During last spring and summer fashion week in Shanghai, Mark Werts has already identified the right Chinese designer brand in fashion Showroom.

At that time, he revealed the idea of introducing Chinese designers to the interface journalists.

However, the designers he contacted before had a discrepancy between the quantitative requirements and the plan of American Rag.

Bringing Chinese designers to the United States is actually not just American Rag.

From May 8th to May 30th, the Chinese buyer shop "Dong Liang" and the American buyer shop H. LORENZO cooperate to sell the products of 8 Chinese designers, such as Angel Chen, Xiao Li, Museum of Friendship, in the form of guerrilla store (Pop-up Store) in the United States.

Because the "pillar" has been collected by the buyer's shop to collect the electronic business platform FarFetch, these designer's works can also be bought on FarFetch at the same time.