Gap Joint One4all To Break Through The Layout Of British Business
In 2015, the Accenture retail survey showed that 87% of consumers hoped that the same brand price could be the same as that of the physical store. 57% of consumers expressed the hope that they could get the same promotional discount on the Internet and in the store.
Succeeding
Britain
Following the launch of the One4all gift card (released by the Irish Bank in the British official website and 11500 post offices), 130 fashion stores in the United States recently introduced the service to the UK electricity supplier website by Gap, a fashion retailer.
David Walsh, retail manager of One4all group, said: "
Fashion brand
One4all gift card is the biggest growth chain.
Working with Gap also means that 17 million consumers who visit Gap UK website every week can also visit our gift mail center.
For Gap, this cooperation is undoubtedly.
Distribution channel
One expansion.
It is understood that in addition to Gap, in recent years, John Lewis, H&M, The Hut Group and other brands have been deepening their business by providing consumers with multi-channel online shopping, and are also more committed to opening up channels under the online and offline channels.
In this regard, Orlebar Brown, a swimwear retailer, said consumers are increasingly seeking the same services on the Internet and in the physical stores. So although Orlebar Brow is not a partner of One4all, it has recently launched a similar service, that is, consumers can use "gift cards" to buy swimwear products in stores and online.
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Ralph Lauren Polo (Polo Ralph Lauren) is the heart of many elegant women. Compared to the lively and lively women's dress of Ralph Lauren (Ralph Lauren), Polo Ralph Lauren is extremely low-key. Independent of men's wear week, there has never been a complete men's show since 2007. Many fans are regretful.
Fortunately, the brand founder and CEO Ralph Lauren recently announced that he will return to the show in early June this year with the participation of Janslav Lauren Ralph Polo Polo Ralph Lauren in the spring and summer New York men's week in 2016.
At the same time, Ralph Lauren (Ralph Lauren)'s men's Black Label (Black Label) series will be merged into the purple Label (Purple Label) series, and will be held in Milan in 2016 spring and summer men's wear week in local time on June 20th.
The good news is that after the merger of the two brands into the brand new Ralph Lauren Purple Label men's wear series, the overall price will be significantly reduced.
Independent of men's wear week, Polo Ralph Lauren, who has never been in the show for many years, decided to take part in the spring and summer New York men's wear week in 2016, and officially return to the show. At the same time, its black label and Purple Label men's clothing will be merged, and the price will be obviously lowered. The new series will be in the 2016 spring and summer Milan men's wear Zhou Liangxiang, the price will be significantly reduced.
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