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Performance In Recent Years Is Not Optimistic About Baozi.

2015/6/3 23:05:00 40

PerformanceBaoziPformation

"I was shocked to hear the news. Although I haven't seen many years, I have a deep memory. When I first worked, I bought a silk scarf for my mother for the first time in 2005. I remember it was seven hundred or eight hundred yuan, and clothes could not afford it. At that time, it was two thousand or three thousand yuan to start.

Once the news of Baozhuang's clothing business was issued, the nostalgia group came out. This year's 33 year old Lucy, though not a loyal customer, still has a pretty good understanding of the brand.

The news was released in June 1st. The Ports Design Ltd. (0589.HK) announced that it would sell fashion and clothing business for RMB 600 million yuan as a first step to quit the traditional fashion dress business and conduct business pformation. After that, the remaining 80% interest in fashion and clothing business could be sold at RMB 2 billion 400 million yuan. (Ports Design Ltd)

Mr Bao said that he would withdraw from the traditional fashion and apparel business of the company and shift the company's strategic focus to other industries, which are expected to bring better returns to shareholders in China's economic related industries.

"In the late 90s of the last century, people who could wear baozi were women strong men, such as company bosses and travel agents, because clothes were very expensive, 2000 yuan was the starting price, and 3000 yuan was common.

And because of their job needs, they usually have to change their new suits in two or three months, so business is very good.

Hangzhou Tower responsible person recalled the past and present of baozi, "baozi entered Hangzhou University in December 1996, and now it is almost 19 years now.

Business has already reached its peak, but Hangzhou Tower sales are steady.

Reporters learned that

Baozi

In April this year, Hangzhou Tower changed its position. Sales and sales increased slightly compared with the same period last year because of the upgrading of shops and image pformation.

"After 2010, it's slowly going downhill."

Shopping mall stakeholders said.

We can see from the stock market, from 2007 to early 2008, Baozi.

Price of stock

Once in about 30 Hong Kong Hong Kong dollar shock, the financial crisis plunged in early 2010, still reached nearly 5 years of 25 Hong Kong dollar high.

But in the past three years, the stock price has slipped all the way. In the first half of June 30, 2014, the operating profit of baozi dropped by 47.3% to 205 million yuan, and its net profit was 54 million 965 thousand yuan, a sharp decrease of 60.7% compared with 139 million 700 thousand yuan in the same period of the previous year.

To the world, as of June 30, 2014, Baozi has 327 stores, mainly distributed in the world.

Mainland China

, Hongkong, the United States and Canada, 25 fewer than in the same period in 2013.

So in January of this year, Baozi's major shareholder proposed privatization because the performance was very ugly in recent years.

Yesterday, Qian Bao Bao, a journalist in Hongkong, asked about the sale of the event. The reply of the other party was "management's decision not to respond to this item". However, some people familiar with the matter quietly revealed that "this is a good news, but it is not convenient to disclose it now."

The salesperson of baozi counters even surprised: "no, it was sold." the shopping mall said: "being sold does not mean that the brand will disappear, but also depends on the ability of the receiving party. It is not necessarily a bad thing."


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