Clothing Marketing: Unexpected Pricing Techniques For Some Products

First there is

After that, remember to see the price of a customer's purse.

Lin Changheng, a Chinese American entrepreneur, is making money and making products.

Always consider the purchasing power of customers.

For example, the belt he made is priced according to the French's high, middle and low income.

Low grade goods are suitable for the needs of the low-income people. They are set at about 50 francs, and the materials are ordinary cattle and sheep skins.

High grade goods are suitable for the needs of high-income people. They are set in 500-800 francs. They are expensive, bothed and crocodile skins, but they are few and less productive.

Some exclusive commodities are not priced, because for some people, he will buy them if he likes them and the price is higher.

The middle cargo will be set at 200-300 francs.

The key is whether commodity prices are reasonable or not.

Can you accept it?

As long as the customer can accept it, the price is higher.

Good adjustment is like lubricating oil, which can make the best selling, flat sales and unsalable goods unimpeded.

"8" has nothing to do with "hair", but rather believes it is not credible.

It is always right to satisfy the psychological needs of the players.

According to the foreign market survey, the number of commodities used in shopping malls and supermarkets in the booming market is ranked by 5, 8, 0, 3, 6, 9, 2, 4, 7 and 1.

This phenomenon is not accidental. The root of this phenomenon is the role of consumer psychology.

Figures with arc lines, such as 5, 8, 0, 3, 6 and so on, do not seem to have a feeling of stimulation and are easy for customers to accept. Figures without arc lines, such as 1, 7 and 4, are not very popular.

Therefore, in shopping malls and supermarkets, the figures of 8, 5 and so on appear most frequently, while 1, 4 and 7 appear less frequently.

The application of price figures should be combined with China's national conditions.

Many people like the number 8, and think that it will bring good luck to themselves; the 4 word is "taboo" because of homophonic "death"; 7 words, people generally feel uncomfortable; 6 words, because the Chinese people have 66 big words, 6 words are more popular.

Austin retail companies, Wade, Germany, has successfully sold any commodity.

For example, when Aus just launched 10 thousand sets of underwear outside fashion, it priced more than 4.5-6.2 times the price of ordinary underwear, but still sold very well.

This is because this style of fashion has some special features in the past and inside. Customers are fresh and attractive.

But by May 1988, when German cities launched a large number of underwear outside fashion, Austen suddenly dropped the price to just a little higher than the price of ordinary underwear.

In this way, 8 months later, when underwear was not so attractive, Austen sold it at "cost price", and the price of each suit was less than 60% of that of ordinary underwear. The outdated clothes were still popular in Austen.

In the market competition, enterprises should always predict the change of supply and demand.