Orter'S Emergence In Hefei'S Domestic Market Is Mixed.

"Orlet" is a Chinese literal plation of English OUTLETS.

The original meaning of English is "export, outlet and export". In retail business, it refers specifically to the shopping center consisting of stores selling brand names over the season, off shelves and broken yards, so it is also known as "brand marketing mall."

The existing domestic outlets are mainly distributed in the developed cities of the first and second tier cities and coastal areas. The current influx of Hefei's outlets is: Hefei sand boat auth rice, which is expected to open at the end of 2015, and has entered the first main business, +39space Italy space. Hefei Huasheng orlies is expected to open at the end of 2015.

In May 31st, the grain city square, which was just opened in May 31st, has entered into many luxury discount stores such as BURBBRRY, GUCCI, PRADA and ARMANI.

In addition, Hefei's media reported that Anhui's largest orlies project complex, Hefei outlets, is expected to be completed by 2016.

After the department stores entered the low tide period, the shopping center and Oteri J format started a crazy development mode.

However, after a year of crazy development, Oteri J's performance in China was mixed.

In 2014, China's TOP100 lists showed that although the top 90% companies maintained double-digit growth in the downturn, those who blindly followed suit were excluded.

On the one hand, due to

The bright sales brought by the format attract a large number of retailers.

On the other hand, as the pace of development is too fast, there is no limitless scenery in the field of outlets.

According to media reports, there are more than 250 orbits projects in China.

Among them, the number of projects planned or under construction has reached a record high of more than 100, but only about 1/25 can enter the market smoothly.

There are a few shops that delay opening or close to business.

This aspect

There are also painful examples in the region.

For example: in 2008, the first Oteri J shopping center in Anhui opened in Hefei, and after three years, it was defeated.

The reason is that the limited number of international brands is not enough attractive.

The new site of Hefei, orlies, held a foundation laying ceremony in 2012. In December 2013, the land began to be sold. After that, it remained in the enclosure until 2014.

Can the orlies business center in Hefei be able to adapt to the local climate and have fun? It also needs to wait for the market to test.

According to Wan Wenying's point of view, the development potential of Oteri J in China must be enormous.

Her personal judgement is that Oteri J is a very special retail format and a highly professional operation technology.

In order to keep Oteri J in the Chinese market and grow steadily, the next ten years will be the key.