Alibaba Reshaping And Improving Brand Building Of Children's Clothing In Foshan

Recently, reporters from the Alibaba 1688 Foshan iron and steel special supply project news conference was informed that Foshan in the first half of 2015 e-commerce transactions about 170 billion yuan, of which Chancheng district is 42 billion yuan. It is reported that Alibaba The Foshan industrial belt plan, starting from the Foshan iron and steel industry, is constantly injecting Alibaba resources and teams to continuously promote the transformation and upgrading of Foshan's machinery, chemical industry, cotton spinning and other commodity industries.

Remodeling and upgrading the brand building of children's clothing in Foshan

According to introduction, Foshan was in the first half of 2015. Electronic Commerce The transaction volume is about 170 billion yuan, the Chancheng area is 42 billion yuan, an increase of 17% over the same period last year. The e-commerce industry in Chancheng district is booming. The Chancheng Foshan industrial belt is the key e-commerce project in Chancheng district. Since its launch, the local Internet elements have been continuously injected, and the amount of online transactions has increased from 1 billion 900 million yuan to 4 billion 900 million yuan.

It is reported that next step, the Chancheng district government will cooperate with Alibaba in the promotion and transformation of traditional industries and continue to do well the transformation of Foshan industrial belt in consumer goods such as clothing, children's clothing and home building materials. It will cut in the area of non consumer goods (bulk commodities) from the Foshan iron and steel industry, and continue to promote the transformation of the industry in Foshan's machinery, chemical industry, stainless steel, aluminum profile and cotton spinning. At the same time, Chancheng will also take Foshan children's clothing as the first dominant industry in Foshan to take part in the Alibaba industry belt tracing plan, and reshape and enhance the brand building of Foshan children's clothing.

Promote the transformation and upgrading of the commodity industry business

According to the introduction, as one of the important pillar industries in Foshan, commodities will have great potential for electricity generation in the future, while consumer goods will maintain steady growth. Bulk commodities It will usher in explosive growth in the next 1 to 2 years.

According to incomplete statistics, there are more than 1000 steel trade enterprises in Foshan. The total volume of trade in the iron and steel industry is about 100 billion yuan / year. In order to further promote the cooperation between Foshan industrial belt and Alibaba in the field of commodities, we plan to cut in from the Foshan iron and steel industry and constantly inject resources and teams from Alibaba to continuously promote the transformation and upgrading of Foshan's machinery, chemical industry, stainless steel, aluminum profiles and other commodity industries.

It is understood that Alibaba 1688 Foshan iron and steel industry special supply platform has been launched in July 8th. The platform is aimed at the traditional experience of overcapacity and shrinking demand in Foshan iron and steel industry, which has been unable to adapt to the current environment. It is committed to buying sellers' business connectivity and services, forming the natural upstream and downstream relationship advantages in many industries, and building a vertical special supply platform for the steel industry + service ecosystem.