Garment Industry, Vigor And Vitality, Revitalize Supplies, Restore Vitality

Due to the overall downturn in the consumer environment, the garment industry has been weakening in recent years and its inventory is high. Since 2014, most enterprises have begun a great pformation.

Sports and layout of the electricity supplier to carry out multi-channel development, etc., from the recent clothing listed companies released semi annual report, the clothing industry boom has picked up, but analysts believe the overall overall.

The environment is not yet clear.

Some garments listed companies are doing well.

Data released by Hai Lan home show that business revenue in the first half of the year exceeded 7 billion 900 million yuan, an increase of nearly 40% over the same period in 2014.

By the end of the mid term, the number of stores was 3382, an increase of 6.89% over the same period.

Reporters learned that its main line of three or four cities and the following market contributed a powerful purchasing power.

At present, the performance of clothing listed companies, the performance is not bright.

The main contribution of some enterprises to good performance is not from the clothing industry.

Shanshan Group achieved 1 billion 871 million yuan in operating income in the first half of this year, a decrease of 0.09% compared with the same period last year.

However, 521 million of the proceeds came from the sale of shares in Ningbo bank, and investment income was deducted. Net income fell 28.70% compared with the same period last year.

Similar to the garment production export enterprise Kim Feida, the first half of the first half of the maximum growth rate of 1530%, but the main reason is that in May this year the company completed the acquisition of Nanjing otjia Amperex Technology Limited 100% stock, the results of the last half of the consolidated statement.

In addition, several listed companies such as Georges white, card NDI Road, seven wolves, LAN Zi and Mei Bang dress have not officially released their earnings reports, but from the performance notice issued previously, we can see that net profit has declined year-on-year.

Ping An Securities analyst Yu Xuhui believes that the clothing industry "decline narrowed significantly, the second half is expected to be positive".

Garment industry analyst Ma Gang believes that since last year, garment enterprises have basically solved the inventory problem by means of various marketing methods such as online business platform, which has led to the rise in performance, but it does not mean that

Has already entered the warmer and warmer stage, "the clothing industry will be caused by the competition under the online and offline.

With the increase in inventories, it is easy to slip into the downturn again.

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The sporting goods market is beginning to regain its vitality.

However, although the trend of the overall garment industry is not obvious enough, there are still bright spots in the subdivision, and the most obvious one is sports category.

With the rise of the national sports movement and the adjustment of its own strategy, after nearly five years of slump, the sporting goods market in China has begun to regain its vitality.

Adidas's recent earnings report showed that sales in the Greater China region reached 564 million euros in the second quarter of this year, an increase of 48.4% over the same period last year, excluding the exchange rate factor, which still increased by 19.3%. The increase is second to none in the seven global markets of Adidas.

In the first half of, Adidas realized sales of 1 billion 160 million euros in Greater China, including the two digit growth in the Greater China, Western Europe, Middle East and Africa markets, which gave Adidas the confidence to set the growth target of global sales this year as "medium digit growth".

361 degrees also released a semi annual report of good performance. Turnover increased by 5.7% to 2 billion 208 million yuan, and net profit increased 22.3% to 269 million yuan over the same period. However, the growth of turnover and net profit slowed down compared with the same period last year.

Previously, Anta reported earnings of 5 billion 110 million yuan in the first half of this year, an increase of 24% over the same period last year, and the profit attributable to shareholders was 965 million yuan, up 20.2% over the same period last year.

Just last month, the successful bid of the Beijing Winter Olympic Games in 2020 will bring more opportunities for sportswear enterprises.

The outdoor clothing brand Pathfinder reported that net profit in the first half of the year was 143 million yuan, an increase of 16.5% over the previous year, while its recent public offering of 2 billion 100 million yuan, 800 million yuan will be invested in the "camping ski and outdoor multi-function experience center project".