Clothing Export Orders Shrink: "O2O+ Private Custom" To Find A Way Out

A few days ago,

The third clothing ordering society has been held. The booth has expanded from 80 in the first to 500 nowadays.

One of the manufacturers who came to the conference said, "we were all export orders, and the orders in these two years have been shrunk. Now 80% of our factory's products are for online customers."

Finding such a phenomenon is not just a case.

A large number of garment factories in Zhejiang felt the rebirth of the four seasons in ten years.

More than 10 years ago, foreign trade and fire broke out, and orders came in all directions. The boss took orders to recruit people everywhere. In 2008, when the financial crisis broke out, foreign trade orders were significantly reduced. Most of the garment factories were in a state of semi operation, and business was on the decline. In recent years, Taobao sellers began to come to the door.

First part

The factory can not see such scattered list, and gradually found that this is the most practical way of life.

Nowadays,

Many garment factories began to pform, and took orders from Taobao sellers for "private custom", and handed them to the garment factory on the side of Joe to make a print.

And private custom made the bosses of these small garment factories see the dawn again.

For Taobao shop, most of the garment factories found a way out.

Ge Weibin has a clothing factory in Joe.

10 years ago, most of the orders in the factory were mainly foreign trade.

A few years later, Ge Weibin gradually felt the chill.

"With the appreciation of the renminbi and the rising cost of labor and other factors, foreign trade orders are less and less each year."

By chance, Ge Weibin came into contact with several Taobao sellers who had ideas.

The two sides talked happily and decided to cooperate.

"From 2010 to 2013, the number of orders on line is particularly large. Some sellers will have 50 thousand orders in the first quarter."

Ge Weibin remembers very clearly that at that time, Taobao took the promotion route of "explosive money".

Several styles made in the factory have become "exploding money".

I heard that Taobao's business is good, Hula La, and the garment factories near Qiao are starting to rush online orders.

Starting from the second half of 2013, the "explosive payment" route became more and more difficult to build.

Alibaba began to vigorously promote the "Tmall", many Taobao sellers feel the loss of traffic.

Soon, Ge Weibin was also affected, "compared with the previous years, our online orders have begun to shrink."

No one expected that Ge You's "private custom" was released, and the concept of "private customization" was fired.

The clever Taobao seller immediately hit the "private custom" sign.

The "post-90s" who follow the trend and advocate individuality are excluded from the embarrassment of bumping shirts on the street.

Sometimes it's just a cuff button on the shirt, a LOGO in the chest, and they have to DIY themselves.

Private custom became popular, and garment factories gradually began to accept small orders.

Zhejiang fist Company Limited is a family business in Wenzhou.

General manager Huang Zhizhe said that from his father's generation, he began to run a garment factory, and then he was taken care of, and now his son came to take over the management.

"Fist" has also experienced the bottleneck of garment enterprises. After two years, the company began to increase online orders, and then found business opportunities again.

"When the company peaked in 2006, our export order output value was around 200 million, 1800 workers.

But after the financial crisis in 2008, orders fell considerably.

"Many traditional garment factories fail to get orders, and there is a crisis in management. There are so many factories dying.

The main point is not to grasp opportunities at the critical turning point, nor to create opportunities for themselves.

They just waited for orders to fly.

But Lao Di's order pattern has already passed. "

Huang Zhizhe said that after a round of adjustment, the factory has left 400 workers.

Although 90% of the orders are mainly foreign trade, like Ge Weibin, Huang Zhizhe's company has received many online sellers one to one custom list.

Nowadays, many orders in garment factories have already exceeded orders far below.

At first, the clothes factory that used to be a big bill was reluctant to receive these private orders from Taobao sellers.

Because every single quantity is very few, some even have only fifty or sixty pieces, for this reason, it seems a bit worthless to specializes in plate making.

Gradually, the boss of the company found that such an order was small, but there was a steady stream of orders.

At this time, there were even many businessmen from outside the province in the dress and order meeting of Ali, and some southern cities such as Dongguan, Shantou and Shenzhen also came in from the north.