Cheng Weixiong: What Is The Meaning Of Tearing Up The Brand?

A Korean brand has been lucky enough to survive in the information gap of the Chinese people. It is known that it is not easy to survive. It has not been over 1 billion for decades. Low gross profit, low quality and homogeneity of products are, at best, a product brand. It is even impossible to talk about the so-called brand tonality or the brand that interprets the individuality of life.

In the trillions of apparel retail market, most of the market share is still in the physical market, so we should not be alarmed by the idea that overnight delivery can be done through express delivery. Online consumption However, at about ten percent, Ma Yun also said he needed to share development in the next thirty years online and offline when he took part in the stock market. He could not solve the problem of the next thirty years. If he grew bigger, he had to seriously study the needs of consumers.

Do not want to say more, at that time that people really thought that we have enough tradition by other people should not be hyped force?!

I am wondering who has the same connection with the Internet as the Internet + who is keeping pace with the times. It is a tradition for people to mention that they have a physical store in the real business. This traditional label sticker is strong enough to make you traditional means that you are lagging behind, and the more justification is, the more backward it is, so as to reflect how advanced the Internet is and how advanced to the whole nation is to start all over the world.

Imitation of Korea Amoy brand Luck has survived in the information gap of the Chinese people. It is known to all that it is not easy to survive. It has not been over 1 billion for decades. Low gross profit, low quality and homogeneity of products are, at best, a product brand. It is even impossible to talk about the so-called brand tonality or the brand that interprets the individuality of life. In the near future, it has ambitious ambitions to become an Internet brand, launching the marketing and speculation of fast fashion brands such as UNIQLO, which makes people laugh and feel childish and not big enough. Sales Zero To pick up the so-called traditionalists and reformists, laugh at their own efforts, and feel that the audience has gone into a misunderstanding. They mistake the Internet as a myth, a magic elixir of God, but the Internet is the Savior. In fact, my point of view a few years ago (there is no O2O, Internet +) interconnection is just a new tool and new technology. We need to make good use of it, do not fight against it, and need mutual development and mutual development.

In the process of market development, consumers need different experiences to see who can better grasp the new technology and new tools for their own use. The tradition defined today can be new if it keeps pace with the times, and the so-called reformist is still not able to continue to be new in a single channel. The so-called "tradition" and "reformist" are just for self marketing or labeling each other's marketing needs. Until now, the so-called "banner" is still raising the suspicion of self promotion.