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Clothes That Can Be Worn From The Gym To The Conference Room Will Be Favoured?

2015/12/27 21:38:00 41

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Over the past two years, sports and leisure fads have become more and more popular. People wearing yoga clothes, jogging pants and leggings trunks are everywhere. The sportswear worn by physical education classes in the past and that era have long gone by. Instead, they are more close to daily life and pay more attention to aesthetic design.

So now the yoga pants in the United States may not only think of Lululemon, but in addition to luxury brands and independent designers, some new sports and leisure brands can not be underestimated. For example, we have reported the A.P.C. Outdoor Voices Voices, and the Carbon38 established in the same year has always been very concerned. Montage Ventures and winworth capital management are both members of its investment. In September, the financing amounted to $443 million.

Like Jessica Alba, Gwyneth Paltrow and Gigi Hadid, who play iron man's girlfriend, also cross the brand.

The two founders of the brand, Katie Warner Johnson and Caroline Gogolak, met 15 years old when they studied ballet and rejoined Harvard at Harvard.

They want you to buy sportswear, just as excited as you choose the evening dress.

Compared with the simple black leggings, it creates some more pioneers for women.

Design

It can be switched freely between the boxing ring and the conference room.

Gogolak said: "when you think of ballet, you have to put on your".

Tight trousers

A tight shirt and a meatball head.

Every time you go to class, it's a show, so you really want to dress up in front of your coach and classmates. "

When she started her yoga class, she found that Lululemon was her only choice. She realized that sports and leisure needs upgrading.

"Putting on the fun of your favorite sportswear will give you more exercise power. When you wear leggings, blouse or sports bra, you will feel more confident and comfortable."

In 2013, the brand was launched in the 11 month of December, when it was sold from detoxification, fruit and vegetable juice to cream, and gradually discovered that fruit and vegetable juice could be bought anywhere, but it was what women dreamed of.

Sportswear

But it is hard to find. It is determined to take the high-end line, and the crowd is also purchasing power and more fashionable women.

From the age level, the overall orientation may be 25-55 years old, but the core consumer of Carbon38 is 35-45 years old.

The price of the single product is between 100 and 300 dollars.

This involves changes in ideas. Women are investing more in quality fitness programs. They also want to show themselves in the best sportswear. Even daily activities are also opportunities for performance.

The idea of Carbon38 is to "make these new women wear it from six to six in the evening, or even longer," so it's more routine and more functional.

A designer specially designed Leggings printing to ensure that every one can make you with your favorite jacket. There is also a zipper like sports jacket. The perfect way to wear is a normal suit coat.

Allison Williams. He wore it to the banquet.


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