Xia Hua: Apparel Industry Integrates Interests Chain And Risks Together

Now the product abandonment sea pportation, usually uses the railroad pportation, after the electricity supplier develops, the freight cost has risen.

At the same time, during pportation, temperature, vibration and humidity should be monitored to improve the logistics cost of enterprises.

Xia Hua believes that in addition to the visible cost of labor costs, logistics and rents, there is also the hidden cost of "inventory", which is always squeezing the profits of branding, which is exactly the opposite of foreign models.

Chen Yehuai, an internationally renowned designer, believes that "the chain of deformed interests in China's clothing industry is restricting the development of the industry."

Chen Yehuai has been a designer and design director of New York's ZumZum, Halston, TadashiShoji and other famous international fashion companies in Losangeles. "I am very well aware of the ready-made clothes and the fixed mode in the United States."

She said that the foreign mode is very suitable for the maturity and development of the brand. "In foreign countries, it is a buyer system, that is, shopping malls or stores, and buyers are buying clothes from various brands."

"According to the current domestic industry chain, the domestic brand is very unfavorable."

Chen Yehuai believes that the core issue is the value judgment of the industry.

"Do you have a consensus that every product is creative and intellectual property? This is the value of clothing and the part of clothing products that needs to be maintained."

She believes that "we do not respect creativity and design, so this chain of interest will arise."

Xia Hua said, "in the face of excessive market entry fees, we need to reintegrate the interests chain."

In the past 3 years, she has been promoting one thing, integrating factories, brands and agents together, sharing risks and interests.

"We build a common platform, the factory can see the front end of sales, the number of production of the entire product, and ultimately reduce inventory."

Because the interests of factories, brands and agents are integrated together, "in fact, the three parties share the market rent and admission fees of the shopping mall, reducing the risk and cost."

Disclose.

It is understood that the buying system originated in Europe in the 60s of last century.

People who buy fingers are always around the world. They always pay attention to the latest popular information, master certain fashion trends, pursue the perfect fashion, and hold large quantities of orders. They usually trade with the suppliers, such as clothing, shoes and hats, jewelry and other basic goods, organize commodities to enter the market and meet the different needs of consumers.

"When the buyer of a shopping center looks after the brand goods, it will buy from the brand dealer, when the purchase price is usually the final price 40%~50%."

Revealed, "this gives brand companies enough room for survival."

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For brands, more help is, "shopping centres can take a certain amount of inventory."

That is, "shopping malls buy all the products from the supplier through the buyer, and the inventory is ultimately borne by the store."

Chen Yehuai said, "this will reduce the inventory of brand dealers and increase cash flow."

The Chinese model is just the opposite. Brand manufacturers bear the pressure of all links such as production, logistics, manpower and shopping market rentals, inventory and so on. Therefore, only by raising the selling price can the cost risk be reduced and the working capital increased.